Publicis India has announced the appointment of Ishrath Nawaz as executive creative director. Ishrath joins Publicis India from McCann Worldwide where he was senior creative director. He will be based out of Mumbai and report to Bobby Pawar, CCO & MD – South Asia, Publicis India.
As part of his remit, Ishrath will manage the creative mandate and drive the next phase of growth for a host of brands under Publicis India.
Ishrath is a seasoned creative professional whose illustrious career spans nearly two decades across agencies. At McCann Worldwide, he has managed brands like Saffola and Parachute from Marico, Jet Airways, Asian Paints, Radio Mirchi 98.3, Western Union and Bosch amongst others. Prior to that, he was the Creative Director at Soho Square where he lent his ideas and creative skills in launching the Tiago from Tata Motors, YES Bank, Aprilia and Franklin Templeton. Ishrath has also worked in senior roles across other agencies including Saatchi & Saatchi, DraftFCB + Ulka and Rediffusion DYR. He has worked on a range of brands including Airtel, Bajaj Electricals, P&G – Head & Shoulders, Pampers, Ariel; Skoda, Carlsberg, Indian Oil Corporation Ltd, Jet Airways and Thomas Cook.
Welcoming him to the agency, Bobby Pawar said: “We’ve been on this journey of upping our creative game for the last three, four years. It’s resulted in some landmark campaigns. Ishrath adds to our talent pool, leadership pool and our drive. He’s a bright guy with a body of cool stuff in his bag, and I’m confident he will help us raise our game even more. Plus, he shares my love for poetry.
Commenting on the appointment, Srija Chatterjee, MD of Publicis India said: “Ishrath comes with a rich creative background having handled a host of brands across multiple agencies. His knack to come up with quick and customisable solutions on any given creative brief is what makes him a talent to watch for. Not to forget the many laurels his works have won across multiple award shows. We are happy to have him in our fold and look forward to a creative transformation on the brands that he will handle.”
Sharing his views on joining the agency and also his role, Ishrath said: “There are but a few times in your life when you get an opportunity to make a difference. To change, create, shape and mould things, into something extraordinary. To me, this is one of those times. Because Publicis India, is on the brink of something special. The market is ripe for the vision that the agency has. And I, therefore, count myself lucky. With a powerhouse leadership team in Bobby Pawar, Srija Chatterjee, and Ravpreet Ganesh, there are great things in store in the days to come. My mandate is simple: take Publicis to the next level. And with their support, I hope to be able to do that, and more.”
Work aside, Ishrath is an outdoor person and prefers to be sitting in some corner of the country, remote-controlling work if need be. He is also a big F1 fan and a bigger Ferrari fan. He also loves to listen to music in all its forms and is an avid Netflix fan too.