Publicis Groupe Power of One Team Wins Singapore Tourism Board

Publicis Groupe Power of One team – Shophouse – today announces the landing of the integrated media account for Singapore Tourism Board (STB). With a team spanning BBH, Zenith, Digitas and Prodigious, Publicis were up against WPP, Havas and Omnicom to win the account.

Worth US$73 million over a period of five years, the account will give the group the ‘opportunity to craft the next chapter of the communications experience for audiences global and domestic for the iconic nation of Singapore,’ said Amrita Randhawa, CEO at Publicis Groupe Singapore and Southeast Asia, who also led the pitch. 

With an incredibly rich history, The STB champions the development of Singapore’s tourism sector, which stands as one of the country’s key service sectors and economic pillars (currently contributing 4% of Singapore’s GDP), and also takes care of promoting and marketing Singapore as a tourism destination, as well as a vibrant global city.  

“Ian Ioon, Sid Tuli and I thank everyone at STB for placing their trust in the integrated Power of One offer comprising BBH, Zenith, Digitas and Prodigious that we have dubbed the Shophouse @ Publicis. We are humbled, excited and can’t wait to get started on the strategic challenge of helping STB navigate tourism recovery in the coming years,” added Amrita.