Publicis Groupe has named Louis-Phillipe ‘LP’ Tremblay Chief Creative Officer of One Publicis Team Samsung, effective today.
In this newly created role, Louis-Phillipe will lead creative vision and partner closely with key One Publicis Team Samsung leadership to drive creative excellence and performance of the Samsung mobile business globally. Louis-Phillipe’s leadership, One Publicis Team Samsung will continue to embrace the Power of One approach by bringing together creative talent from across the Groupe dedicated to the Samsung business.
“We are thrilled to have LP join One Publicis Team Samsung with his outstanding track record of delivering idea-driven and innovative brand storytelling for our dynamic world,” said Carla Serrano, chief strategy officer of Publicis Groupe. “With his creative leadership and vision, we will continue to deliver industry-leading work that drives valuable experiences for people and business outcomes for our Samsung client.”
Based in New York City, Louis-Phillipe is an award-winning advertising agency veteran who brings nearly 20 years of experience to the role. He previously held positions with agencies BBDO, Wieden + Kennedy and Translation, LLC, among others. He brings deep experience in technology driving award-winning work for clients such as AT&T, Nokia, and Microsoft, as well as other leading brands such as Bose, McDonald’s, Red Bull, Nike, and more. Louis-Phillipe has been recognised throughout his career for creative excellence, earning numerous industry awards including Cannes Lions, The One Show, D&AD, London International Awards, Webbys, Clios and Communication Arts amongst others.
“Partnering with a brand like Samsung is truly an opportunity of a lifetime,” said Louis-Phillipe. “I look forward to furthering One Publicis Team Samsung’s culture of innovation and creating inspiring and meaningful work for one of the world’s most iconic brands.”
This is the latest senior leadership appointment to One Publicis Team Samsung. In November, Publicis Groupe named Ed Tsue as chief strategy officer also focused on the global mobile business. He was previously group strategy director and managing director at Anomaly.
Publicis Groupe has worked with Samsung for over a decade, with One Publicis Team Samsung powered by the Groupe’s leading brands including Starcom, Digitas, Leo Burnett and others.