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Publicis Groupe Launches New Agency ROAR

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ROAR brings together strategy, creative, user experience, media, and analytics

Publicis Groupe Launches New Agency ROAR

Publicis Groupe announced today the launch of ROAR, an agency of hand-picked talent drawn from across the digital resources within the Groupe. The creation of ROAR will see strategy, creative, user experience, media, and analytics brought together in a single agency offering. 

Embracing the idea that people are inherently analog and ultimately their behavior is rooted in emotion, ROAR will use a combination of intelligence (IQ), emotion (EQ) as well as technology (TQ) to transform the marketing strategy of its clients. 

ROAR is headquartered in New York with offices in Atlanta, Chicago, Boston, London and Hong Kong. The agency launches with JPMorgan Chase and will selectively pursue additional clients. 

At the helm of the pride resides Sean Reardon as ROAR’s President. He will report to both Rishad Tobaccowala, Chief Strategy & Innovation Officer at VivaKi as well as Tim Jones, Chairman & CEO, ZenithOptimedia, North America and Chairman, Performics, Worldwide. 

ROAR’s leadership team includes: Madeleine Freind, Executive Vice President, Lead Across Digital Activities, and Head Of Client Service, and Eric Pisick, Executive Vice President, Media. 

“ROAR has been created to meet specific client needs while delivering the alchemy that comes with combining insight, emotion and technology to transform the business of our clients,” said Rishad Tobaccowala. 

“Leadership was a vital component for this role. We wanted a leader with multi-discipline experience and strategic chops capable of leading us into the future - Sean more than fits the bill,” added Tim Jones.

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lbbonline.com, Fri, 27 Jun 2014 11:17:39 GMT