Publicis Groupe Japan has announced that Erick Rosa, chief creative officer of Publicis Groupe Japan, has been selected as a jury member for the Industry Craft category for Cannes Lions International Festival of Creativity.
Of the numerous advertising and communication-related awards, Cannes Lions is the world’s largest, both in terms of the number of entries and visitors. It is a global event that has been attracting increasing attention from industries beyond the world of advertising, welcoming more than 15,000 visitors from about 100 countries, and more than 40,000 works competing in 27 categories. The Industry Craft category, which Erick was selected to judge this time, was newly established in 2018. The Industry Craft Lion celebrates the “creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life” and is awarded to works that “demonstrate the highest levels of expertise and vision in the application of creative techniques.”
Erick is from Rio de Janeiro, Brazil and has established his creative career at agencies such as FCB, Havas, Leo Burnett, JWT, MullenLowe Singapore, etc. In April 2018, he Joined Publicis Groupe Japan as chief creative officer. He has won numerous awards including Cannes Lions, One Show and Clio. In 2015, he was selected as a jury member of the Direct category for Cannes Lions.
Erick said: “I believe that being part of the Jury in Cannes is an honor and a privilege and I am very happy to have been selected to represent Japan in one of my favorite categories: Industry Craft. And what makes it even more special for me is that I have always been the biggest fan of the Japanese love for all things craft. It is part of the Japanese DNA and plays an important role in everything — from how food is made and presented to the intricate details of stationeries, typography, architecture — just to name a few. And frankly, to me this is also one of the most important parts of the process, the craft. It’s what makes great work shine-- the hours, days, weeks, months that go into obsessing about every detail. For me, craft is care and love for ideas, respect and passion for the profession. And in a time of fractured media, and 24 hour never ending cycle of information — where messages are sometimes put out there with very little time to be nicely executed and crafted — I love that there is this category that celebrates Craft. It makes us pause and see how important it is to obsess about the details of the details of the details that make every idea better, bigger and bolder.”