Publicis Groupe Canada Appoints Leah Lanza as SVP, Chief Production Officer

Recognising the ever-growing role of production in delivering the contemporary needs of marketers in Canada, Publicis Groupe Canada takes a strategic leap forward by appointing Leah Lanza as SVP, chief production officer. Lanza will lead strategic oversight for all production units in Canada with primary responsibility for The Pub, Publicis Canada’s production division.

With over 17 years of diverse industry expertise, Leah brings a wealth of experience across assignments in brand, retail, social and content as well as experiential, and corporate sponsorships.

In her new capacity, Leah will spearhead a unique offering in the market, leveraging over 275 talented experts, purpose-built post-production studios and a 13,000 square-foot shooting stage. Her objective is to accelerate our leading position in Canada and tap into fresh opportunities in the US. The US represents over 50% of The Pub’s business – for the simple reason that it provides US clients with access to world-class talent at 30-40% savings due to Canada’s lower market rates and favourable currency exchange. 

Brett McIntosh, president of Publicis Toronto comments, “Leah’s appointment reflects the changing role our production offering plays in North America. Our staff also includes strategists and creative talent as we are often asked to take full responsibility for the implementation of existing campaign platforms and territories throughout the funnel. Her business leadership, communications acumen and production experience are the perfect complement for our talented leadership team. The Pub is this giant, somewhat hidden gem, and I know Leah will take both its work and business to the next level.”

Leah said, “I had the opportunity to work with The Pub in a few previous roles as both a partner and client and I saw in it a unique solution to many of the pressures faced by marketers who need to do more, often for less. I’m honoured to lead The Pub in this exciting, next chapter. Bringing impactful advertising to life is a journey and having our unique talent and studio as grounds to create, build and launch, truly affords Publicis a differentiated offering. I’m eager to spotlight our distinct contributions and capabilities to our clients and the industry.”