Publicis Groupe Canada Appoints Christine Saunders as Chief Marketing Officer

Publicis Groupe Canada has announced Christine Saunders as chief marketing officer (CMO) for Publicis Groupe Canada. In this newly created position, Christine will be responsible for coordinating and optimising the Groupe’s growth efforts. 

As Publicis Groupe expands its areas of expertise in Canada, it has become clear that a streamlined and strategic approach to leveraging such capabilities will better serve existing and prospective clients alike. Christine’s position as CMO will enable her and the growth team to look across the Groupe, in Canada and abroad, and assemble tailor-made teams, designed to address the unique requirements of their clients and the industries in which they compete. 

Andrew Bruce, CEO Publicis Groupe Canada, “Christine’s appointment to CMO is an affirmation of the holistic approach she has always taken to serving her clients. She is a natural collaborator who intuitively designs and builds high performance teams. Her influence in our Groupe was felt the day we launched our country model. As the architect of our Groupe growth strategy we are bullish about all Christine and her team will accomplish.”  

Arthur Sadoun, CEO Publicis Groupe, “Christine intuitively understood the power of our country model and the connected community of experts it creates. The tailor-made solutions we shape for our clients provide a competitive advantage in a fiercely competitive marketplace. I look forward to watching Christine, with the support of the entire Canadian team, continue to grow their agencies and offering.”

Christine Saunders, “I am very proud to take on this new role. My experience leading Starcom has made me intimately familiar with the evolution of the media and marketing landscape in Canada and our need to adapt. I look forward to helping our clients navigate this challenging landscape and solving their business problems.”

Christine Saunders, who remains at the helm of Starcom Canada, has been with the agency for over 15 years and was named CEO in 2021. Under her leadership, Starcom’s growth has outpaced the market, leading Starcom to be named Canadian Media Agency of the year in 2022.