Publicis Groupe Benelux Recruits Web 3.0 Talent with Giant Red Telephone in the Metaverse

Somewhere in the Metaverse, a giant red telephone is ringing right  now. Anyone who picks it up, could end up working at Publicis Groupe Benelux, in the real world. The Metaphone is a new way of recruiting scarce web 3.0 talent. "The talent that will shape the Metaverse is already inside it,'' said Eduardo Marques, CCO of Publicis Groupe Benelux.  

The Metaverse has existed in the gaming industry for over 20 years, but today it's where a new generation of creative talent is coming to play, discover and create. A world in which our digital and physical lives are starting to converge. And the perfect spot to find talent that understands the Metaverse. By using outdated technology – an old-school rotary telephone – Publicis Groupe are enticing them to leave the virtual world for an instant to show their talent in the real world.  

According to Eva Devos, co-CEO at Publicis Groupe Belgium, it's the responsibility of marketers and agencies to deserve people’s attention every time they communicate. The Metaverse is no exception:  “Brands and agencies will play a vital role in the transition from the real to the virtual world, but only  if they understand what moves people there. The Metaphone is a bridge between worlds and a bold  new way to approach creative talent that understands the Metaverse and can help us build it. All they  have to do, is pick up the Metaphone." 

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