Publicis Groupe today announced the formation of the North Asia region, comprised of China, Hong Kong, Taiwan, Korea and Japan, to drive synergy across the Groupe’s digital, content, production and digital business transformation capabilities across these markets to further enhance its Power of One offering for clients.
Effective immediately, Jane Lin-Baden, currently managing partner of Publicis Groupe APAC, will assume direct responsibility for the North Asia region - in addition to her existing remit. She will continue to be based in Shanghai, reporting to Loris Nold, CEO of Publicis Groupe in APAC & MEA, who is based in Singapore.
All in country leadership teams across Greater China, South Korea and Japan will be reporting directly to Jane Lin-Baden.
Says Loris Nold, CEO of Publicis Groupe APAC & MEA: “North Asia is a critical region for us. I cannot think of a better leader than Jane to take on this exciting challenge. Our main focus is to partner with our clients in their transformation and I see a tremendous opportunity for us to better leverage our digital firepower, our content, production and digital business transformation offering across these markets for the benefit of our clients. These markets are large in scale, with many well established and emerging global brands while also representing a massive source of innovation with world class talents.”
Says Jane Lin-Baden: “North Asia region presents tremendous opportunities and challenges to brands and business. We have consolidated media, creative, digital, business transformation consulting and technology services in one house operating with the Power of One. This makes Publicis Groupe stand above its competition in its ability to deliver unrivalled value to our clients. We will be single-mindedly client centric. I am thrilled about working with our market leaders to accelerate our growth and innovation through simplicity and integration.”