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Publicis Dubai Channels Comic Book Inspiration for Nescafe

12/11/2014
Advertising Agency
Paris, France
125
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Disorderly Conduct's Jan Wentz shoots new spot in Cape Town

Publicis Dubai has launched its newest campaign for Nescafe, shot by Disorderly Conduct director Jan Wentz.

For the campaign, Wentz shot over a period of three days in Cape Town, South Africa. "The challenge here was to use the real drawings of this young artist and blend his imaginative worlds with reality," explains the Director. "All stages of production had to be considered, so that in the end the universe felt real, integrated, and believable. 

We worked with the post wizards at Digital District, Paris, and with artist Armel Gaulme for the drawings and sketches. The process was very organic. All the comic strips you see were created specially for the film. He would draw the frames and paintings overnight, then we would include them in the scenes the next day. We matched drawings and locations, and vice versa. It was a fantastic journey to dive into the young talent's imagination and let it come to life."


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