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Publicis Declare 'Long Live Christmas'

15/01/2013

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15/01/2013

Festive Orange campaign to run through to end of Jan

As we wave farewell to the Christmas and New Year’s holidays, Orange continues the modern, digital and 360° Christmas story which began last year. In 2011, the Christmas characters were captivated by the gifts from Orange, and this year they move into action in a story that reveals their humorous personalities.

In this new episode, the characters dedicate themselves to a mission: to bring forward the date and preparations for Christmas so they can start enjoying the gift that will change everything in the life of the house much sooner: the new Orange TV.

The new Orange TV, the TV of unlimited possibilities, is enhanced this Christmas with new uses that allow everyone to become actors in their own entertainment: choose a screen, play on the TV, enjoy TV series 24 hours after they are broadcast in the US, use a smartphone as a remote control...

The campaign designed for Christmas is in the image of this new TV: enhanced, participatory and interconnected entertainment; a storytelling that comes to life on multiple screens.

The campaign is called ‘Long Live Christmas’ and was created by Publicis Conseil and Marcel. The design of the campaign means it is possible to reach multiple points of contact: TV, Web, Billboards, Print, Radio and POS. Structured in 2 stages, this campaign allows for a graduated strengthening of the message from November through to January.

Orange :

French Communication Director : Odile Roujol

Brand and Creation Director : Nicolas Guiramand

Advertising Director : Isabelle Quinlan

Communication planning and Strategy Director : Quentin Delobelle

Digital Manager : Severin Cassan

Publicis Conseil : TV film, web film, print campaign (outdoor + press), radio

CCO : Olivier Altmann

Copywriters : David Mc Donald, Mathieu Degryse

Art Directors : Andrea Leupold, Yves-Eric Deboey

AD Assistants : Fanny Chevalier, Ludivine Aubineau

Account Managers : Marie Wallet, Eric Forest, Félicie Crosnier, Maylis Pajot,

Audrey Russeil, Alice Pigeon, Sandrine Martin

According to the original campaign of Andrea Leupold and David Mc Donald

Marcel :

Directors of the creation : Florent Imbert & Emmanuel Lalleve

Creative Director : Guillaume Lartigue

TV film, web film, experience Youtube, Mobile game :

Copywriter : Xavier Le Boullenger,

Art Director : Julien Simons,

AD Assistants : Eulalia Bartolomeu, Sylvain Azzi

Social Networks : Adrien Mancel, Paul-Emile Raymond,

Online stores : Linda Bouderbala

Account Managers : Pascal Nessim, Eric Forest (Publicis Conseil) Nicolas Levy, Blandine Mercier, Baptiste Roynette, Vanessa Peronny, Eva Castrillo, Rémy Guizerix, Charline Cance, Daniel Dasse, Marie Tygreat, Manon Lapeyre, Anthony Oberst

Technical Director : Louis Da Silva

Film Production

Director + Studio 3D Akama

Production Company Wanda

Producer Jérôme Denis

TV Production (WAM) Pierre Marcus & Guillaume Delmas

Post-production (WAM) Quentin Martin

DOP Patrick Duroux

Post production son (WAM) Boris Nicou

Musical Composition "The Man From Unkle"

“Jingle Bells Rock” (A/C : J. Beal / J. Boothe)

Business Affairs Carlos Serrano, Elodie Siliart, Jeanne Rault, Fanny Cuisinier