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Group745
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Group745
Creative in association withGear Seven
Group745
Publicis Declare 'Long Live Christmas'
15/01/2013
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Festive Orange campaign to run through to end of Jan
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As we wave farewell to the Christmas and New Year’s holidays, Orange continues the modern, digital and 360° Christmas story which began last year. In 2011, the Christmas characters were captivated by the gifts from Orange, and this year they move into action in a story that reveals their humorous personalities. 
 
In this new episode, the characters dedicate themselves to a mission: to bring forward the date and preparations for Christmas so they can start enjoying the gift that will change everything in the life of the house much sooner: the new Orange TV. 
 
The new Orange TV, the TV of unlimited possibilities, is enhanced this Christmas with new uses that allow everyone to become actors in their own entertainment: choose a screen, play on the TV, enjoy TV series 24 hours after they are broadcast in the US, use a smartphone as a remote control... 
The campaign designed for Christmas is in the image of this new TV: enhanced, participatory and interconnected entertainment; a storytelling that comes to life on multiple screens. 
 
The campaign is called ‘Long Live Christmas’ and was created by Publicis Conseil and Marcel. The design of the campaign means it is possible to reach multiple points of contact: TV, Web, Billboards, Print, Radio and POS. Structured in 2 stages, this campaign allows for a graduated strengthening of the message from November through to January.
 Orange : 
French Communication Director : Odile Roujol 
Brand and Creation Director : Nicolas Guiramand 
Advertising Director : Isabelle Quinlan 
Communication planning and Strategy Director : Quentin Delobelle 
Digital Manager : Severin Cassan 
Publicis Conseil : TV film, web film, print campaign (outdoor + press), radio 
CCO : Olivier Altmann 
Copywriters : David Mc Donald, Mathieu Degryse 
Art Directors : Andrea Leupold, Yves-Eric Deboey 
AD Assistants : Fanny Chevalier, Ludivine Aubineau 
Account Managers : Marie Wallet, Eric Forest, Félicie Crosnier, Maylis Pajot, 
Audrey Russeil, Alice Pigeon, Sandrine Martin 
According to the original campaign of Andrea Leupold and David Mc Donald 
Marcel : 
Directors of the creation : Florent Imbert & Emmanuel Lalleve 
Creative Director : Guillaume Lartigue 
TV film, web film, experience Youtube, Mobile game : 
Copywriter : Xavier Le Boullenger, 
Art Director : Julien Simons, 
AD Assistants : Eulalia Bartolomeu, Sylvain Azzi 
Social Networks : Adrien Mancel, Paul-Emile Raymond, 
Online stores : Linda Bouderbala 
Account Managers : Pascal Nessim, Eric Forest (Publicis Conseil) Nicolas Levy, Blandine Mercier, Baptiste Roynette, Vanessa Peronny, Eva Castrillo, Rémy Guizerix, Charline Cance, Daniel Dasse, Marie Tygreat, Manon Lapeyre, Anthony Oberst 
Technical Director : Louis Da Silva 
Film Production 
Director + Studio 3D Akama 
Production Company Wanda 
Producer Jérôme Denis 
TV Production (WAM) Pierre Marcus & Guillaume Delmas 
Post-production (WAM) Quentin Martin 
DOP Patrick Duroux 
Post production son (WAM) Boris Nicou 
Musical Composition "The Man From Unkle" 
“Jingle Bells Rock” (A/C : J. Beal / J. Boothe) 
Business Affairs Carlos Serrano, Elodie Siliart, Jeanne Rault, Fanny Cuisinier 
Length of the films 1x60’’, 1x45’’, 1x30’’ et 4x12’’ + 1 film web 54’’ 
Media Plan TV, web 
Print Production 
Photographer Laurent Seroussi 
3D Graphic Designer Akama 
Retouching Sparklink 
Art Buyers Flore Silberfeld 
Media Plan PDV, Affichage et presse 
Digital Games Production 
YouTube / Display Games Actiplay-ConcoursMania 
Mobile game Bulky Pix 
Digital 3D Production 
Production Company One More Prod 
Contact
 
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