Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Publicis Creates a Teddy's Worst Nightmare

Creative 895 Add to collection

Campaign for French childcare brand challenges stinky nappies

Publicis Creates a Teddy's Worst Nightmare

Badabulle, a French childcare brand founded in 2006, has launched a new campaign with Publicis Conseil to promote their fragranced nappy bags.
 
If only the baby’s room smelled just of babies - that's the idea underpinning this outdoor campaign.Iit draws on the ordeals suffered by our babies' companions, the cuddly toys. It’s not easy to live with the smell of dirty nappies.

A bunny rabbit and a teddy bear are seen vomiting because of the unbearable smell. The most charming of children's bedrooms can become impassable without Badabulle’s fragranced nappy bags, which replace the used nappy smell with their delicious scents. 

 

The campaign will appear on advertising boards on the Parisian CBS network from July 3rd.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Diapers, Pharmacy

Publicis Worldwide, Wed, 03 Jul 2013 08:58:27 GMT