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Publicis Conseil's Emotional Parody of the Ice Bucket Challenge

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Action Froid spot reminds people not to forget the challenge of winter coming to the homeless

Publicis Conseil's Emotional Parody of the Ice Bucket Challenge

After the huge success of eastern’s Ice bucket Challenge, Action Froid (Action against Cold) which is a French organisation of citizens active all over France, gently reminds people not to forget the challenge of winter coming to thousands homeless people. 

Claude, a 40-year old homeless person does NOT nominate his friends nor their dogs. Because nobody deserves ice water on their heads instead of a roof. A parody to raise funds for all Action Froid initiatives.


video
Action Froid Ice Weather Challenge
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Client

Advertiser: Action Froid

Post Production / VFX

Post Production Company: Rendez-vous à Paris, Guillemette Brisson, Cristina Alonso

Production Company

Director: Jean-Michel Brisson

DOP: Jean-Michel Brisson

Producer: Guillemette Brisson, Cristina Alonso

Production Company: Rendez-vous à Paris

Music

Producer: Rendez-vous à Paris, Guillemette Brisson, Cristina Alonso

Creative Agency

Creative Agency: Publicis Conseil

Art Director: Véronique Sels, Didier Aerts

Copywriter: Didier Aerts

Genres: People

Categories: Associations, Corporate, Social and PSAs

Publicis Conseil, Wed, 17 Dec 2014 09:48:59 GMT