Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Open Doors
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Publicis Conseil & UNICEF France Collect Water on Twitter

Creative 322 Add to collection

H2O filter lets users extract 'water' from their account and donate it to clean water programmes

Publicis Conseil & UNICEF France Collect Water on Twitter

World Water Day took place on 22nd March. Humanitarian organisations used the opportunity to raise awareness on the global issue of the lack of access to clean water. UNICEF France took action again this year, with their inaugural launch of 'Water Challenges'. As part of this initiative, everyone can get involved via the exclusively digital campaign 'H2O Filter'.

The idea? Collecting water in users' Twitter accounts and giving it to those who need it most.

The socially-responsible campaign '#H2Ofilter' is promoted by Laury Thilleman, the 'Water Challenges' sponsor. Several celebrities have also signed up to the cause and are committed to communicating its message.



Instead of simply using Twitter as a communication channel, the campaign has placed the site at the very heart of its strategy. The experience is fun and unique: internet users can filter their Twitter account to extract Hs, 2s and Os in order to create virtual water molecules. Once transformed into a donation, this water will become very real and will help fund programmes that will improve access to clean water.

To round off the strategy, the campaign has taken to the streets: JCDecaux advertised the campaign on its 52 digital screens along the La Défense esplanade on Monday 21st and Tuesday 22nd March.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Offline

Editor: Jean-François Clapeau

Client

Advertiser: UNICEF France

Production Company

Director: Director

Production Company: Prodigious

Production Manager: Jérémie Assoun

Creative Agency

Account Management: Caroline Darmon, Elodie Orosco, Louise Riu

Art Director: (Assist, Motion, Web Designer) Thimotee Bouquet

Copywriter: Kim Levy

Creative Agency: Publicis Conseil

Creatives: Martin Rocaboy and Cédric Auzannet

Data & Analytics : (Sr) Siddhartha Chatterjee

Executive Creative Director: Cédric Gueret

Social: Manager) Matthieu Etienne

Categories: Charity, Corporate, Social and PSAs

Publicis Conseil, Wed, 23 Mar 2016 10:39:14 GMT