Publicis Conseil & RATP Share Their Passions

With its hallmark commitment to improving the quality of city life, the RATP [Ile de France transport authority, Régie Autonome des Transports Parisiens] supports a large number of cultural and sporting activities that enrich the city of Paris.  

 

 

In order to reveal these various partnerships to its passengers, the RATP and Publicis Conseil have developed posters in which the transport networks meet the partners illustrated. Music, literature, professional sport and artistic creation all rub shoulders with the elements of the metro, buses or tramways. 

 

 

These unique and offbeat encounters are created by Japanese illustrator Tadahiro Uesugi, who imbues each illustration with his poetry and fresh spirit. 

 

 

 

 

 

Credits - New campaign Paris, 05/02/2013

RATP: Partnerships

RATP : Sarah‐Marie Arnett, Nadine Kerganou, Laura Colmet‐Daage

Publicis Conseil :

Chief Creative Officer : Olivier Altmann

Creative Director : Hervé Riffault

Copywriters : Olivier Dermaux, Alexandre Boutry

Art Directors : Mathieu Vinciguerra, Lena Monceau

Account managers : César Croze, Laurence Neveu, Adrien Dumont,

Antoine Le Troadec

Production Print

Illustrator : Tadahiro Usuegi

Art buyer : Soone Riboud