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Publicis Conseil & Orange International Brighten Up the New Year

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Pan-African campaign launches across TV & online

Publicis Conseil & Orange International Brighten Up the New Year

Lights Out is the new pan-African campaign by Orange International conceived for the festive season. A celebratory film, the spot illustrates the unique atmosphere that stretches across the African continent during the end of year festivities.

An ever-growing crowd heads happily towards the city centre. Everyone wants to gather together to celebrate the New Year, hoping for the moment to be as surprising as it is magical. 

This film illustrates the importance of words and how, thanks to Orange, the end of year festivities were truly spectacular. 

Conceived by Publicis Conseil, the film is broadcasted on TV in Cameroon, Botswana, Kenya, Madagascar, Guinea Conakry, Mauritius Island, Ivory Coast, Niger – and on the web in France.

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Advertiser: Orange International

Production Company

Director: Grant de Sousa

Producer: Alan Lawson

Production Company: Bird Films


Music Production: Pierrick Devin (25 HAD)

Sound Mix: Boris Nicou

Creative Agency

Creative Agency: Publicis Conseil

Art Director: Antoine Querolle, Etienne Deloraine

Copywriter: Antoine Querolle

Strategist: Holly Chenu

Team Manager: Justine Gentil

TV Producer: (Prodigious) Pierre Marcus, Guillaume Delmas

Genres: People

Categories: Mobile Network, Consumer Electronics

Publicis Conseil, Tue, 06 Jan 2015 13:59:47 GMT