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Publicis Conseil launch new Clio Campaign

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‘You’ll always remember the first time’ with he seductive power of the car’s slick, fresh design

Publicis Conseil launch new Clio Campaign

 

To promote the launch of the new Renault Clio, Publicis Conseil is launching a high‐impact campaign to accompany the car’s official unveiling to the general public at the 2012 Paris Motor Show. 
 
Naturally, this launch campaign will capitalise on the seductive power of its new design. It is a car you fall head over heels in love with and that no one will soon forget, as expressed in the campaign tagline: ‘You’ll always remember the first time. New Renault Clio’.
 
View the spot below:
 
 
Born in 1990, Clio has become an iconic model of the Renault brand, which throughout its history has affirmed its leadership thanks to powerful campaigns. 
 
Without breaking with its foundations, the new Renault Clio represents a true revival that will definitely make a lasting impact. Inspired by the ‘DeZir’ (concept car), the new Clio asserts a style full of sensuality that will leave no one indifferent.
 
 
The campaign consists of:

 
‐ A launch spot emotionalising the indelibility of the first encounter with the New Renault Clio

‐ A display and press campaign devoted to enhancing the design whilst wittily pointing out the technological and innovative features of the New Renault Clio

‐ The entire campaign will be supplemented by a digital device developed by Digitas and more specifically dedicated to customisation
 
The launch is planned to start in France on 26.09. 2012 and will then be extended to a wider European audience.

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Credits
 
Publicis Conseil:
Chief Creative Officer : Olivier Altmann Creative Director : Olivier Altmann
 
Film:
Art Director : Matthieu Vinciguerra 
Copywriter : Olivier Dermaux
 
Print:
Art Director : Charles Guillemant
Copywriter : Thibault Froment
Account managers : Patrick Lara, Claire Roy‐Thermes, Marie‐Elise Archambaud, Jessy Teboul, Carine de Oliveira, Zina Ayari, Hélène Duvoux Mauguet
 
Production Film:
TV Production (WAM) : Pierre Marcus, Anne Boucher, Carlos Serrano, Elodie Siliart Director : Xavier Mairesse
DOP : Arnaud Pottier
Company Production : Wanda
Musical Compositions : "Abdication" & "Brooklyn Faces" of Abel Korzeniowski (Extracts from the original soundtrack of the Madonna’s film, W.E)
Lengths of the films : 60’’, 45’’ et 30s
First air : 26/09/2012 (France)
 
Production Print:
Director : Benedict Redgrove
Production Company : Elysian Fields ‐ Jean‐Luc Chirio, Soone Riboud Date of the first air : 26/09/2012 (France)
 
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Publicis Conseil, Wed, 26 Sep 2012 09:23:01 GMT