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Publicis Conseil is Connecting Digital Lives with Latest Campaign for Orange

Creative 140 Add to collection

Crossing Paths will follow several characters connected by fibre and 4G throughout the year

Publicis Conseil is Connecting Digital Lives with Latest Campaign for Orange

More than just a new campaign, Publicis Conseil is this week charting a new territory for Orange, 'Crossing paths', a communication system designed to highlight all parts of our digital life moments.

These days, our lives tend to cross paths and then go their separate ways. Whether it's the small things or the big ones, a shared song, an alarming tweet, a message that is more important than the others, or a live show that takes your breath away... Publicis Conseil has created a new campaign that brings to life a variety of stories

With 'Crossing paths', the campaign will follow characters over time, together or separately, on paths that evolve over the year with the big steps they take. This mosaic of a story will be displayed on all media, across Orange's ecosystem.

Throughout the activation, we will get to know several characters who are connected by fibre and 4G.

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Client

Advertiser: Orange

Post Production / VFX

Colourist: Didier Lefouest

Post Production Company: Prodigious

Producer: Pierre-Arthur Goulet

Creative Agency

Account Management: Marie Wallet / Claudia Weiss

Art Director: Jean-Marc Tramoni, Raphael Halin

Copywriter: Marc Rosier, Benjamin Sanial

Creative Agency: Publicis Conseil

Director of Communications Strategy: Gaëlle Le Vu

Executive Creative Director: Fabrice Delacourt / Olivier Desmettre

Planners: Damien Sabatier, Nicolas Levy

Producer: Laurence Poucan

Production Company

Director: Martin Kalina

Production Company: BIG

Producer: Pierre Marcus / Benjamin Auberdiac

Music

Sound Design: Prodigious / Joël Tessonneau

Offline

Editor: Cyril Besnard

Genres: People, Storytelling

Categories: Mobile Network, Consumer Electronics

Publicis Conseil, Fri, 31 Mar 2017 08:32:11 GMT