Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Publicis Conseil Get Romantic for Orange

Creative 449 Add to collection

360 campaign shows that there are always two sides to every story

Publicis Conseil Get Romantic for Orange

To launch its new super-fast smartphone with Intel Inside, Orange has created an innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story. The TV element of the campaign tells the story from the point of view of a young man, while the web element tells it from the perspective of a young woman.

 
The two advertisements are designed to demonstrate the responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network. 
 
But if the young man in the campaign is already thinking about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, the woman is imagining a totally different scenario, thanks to a super-fast search she conducts on her mobile. 
 
Both will be run simultaneously on TV and on www.intel.orange.fr. This cross-media approach will also be promoted via a banner campaign taken from the TV spot. The accompanying print campaign and LCD interactive displays with highlighting the responsiveness of the phone making this a solid 360 campaign 

   

 
Credits
Orange France: Odile Roujol, Nicolas Guiramand, Quentin Delobelle 
Orange International: Charlottte Bowrey, Jacek Luczak 
Intel Inside International: Kari Lemiere, Elizabeth Broers, Isabelle Ferdane 
 
Publicis Conseil : Films : TV, Cinema & Web 
Chief Creative Officer: Olivier Altmann 
Copywriter: Marc Rosier 
Art Director: Jean-Marc Tramoni, Julien Didier 
Account managers: Marie Wallet, Félicie Crosnier, Benjamin Delacroix, Remy Averna, Candice Corre 
 
Digitas UK : Mark Watkins 
 
Production 
Director: Méga Force 
Company: Irène 
Producer: Guillaume de Bary 
TV Production: (WAM) Pierre Marcus, Guillaume Delmas 
Post-production: (WAM) Alain Le Borgne, Quentin Martin, Raimbaut Gaffier 
Post production sound: (WAM) Laurent Favart, Boris Nicou 
 
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Utilities, Electric

Publicis Conseil, Wed, 01 Aug 2012 10:29:35 GMT