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Publicis Conseil Get Romantic for Orange

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360 campaign shows that there are always two sides to every story

Publicis Conseil Get Romantic for Orange

To launch its new super-fast smartphone with Intel Inside, Orange has created an innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story. The TV element of the campaign tells the story from the point of view of a young man, while the web element tells it from the perspective of a young woman.

The two advertisements are designed to demonstrate the responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network. 
But if the young man in the campaign is already thinking about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, the woman is imagining a totally different scenario, thanks to a super-fast search she conducts on her mobile. 
Both will be run simultaneously on TV and on This cross-media approach will also be promoted via a banner campaign taken from the TV spot. The accompanying print campaign and LCD interactive displays with highlighting the responsiveness of the phone making this a solid 360 campaign 


Orange France: Odile Roujol, Nicolas Guiramand, Quentin Delobelle 
Orange International: Charlottte Bowrey, Jacek Luczak 
Intel Inside International: Kari Lemiere, Elizabeth Broers, Isabelle Ferdane 
Publicis Conseil : Films : TV, Cinema & Web 
Chief Creative Officer: Olivier Altmann 
Copywriter: Marc Rosier 
Art Director: Jean-Marc Tramoni, Julien Didier 
Account managers: Marie Wallet, Félicie Crosnier, Benjamin Delacroix, Remy Averna, Candice Corre 
Digitas UK : Mark Watkins 
Director: Méga Force 
Company: Irène 
Producer: Guillaume de Bary 
TV Production: (WAM) Pierre Marcus, Guillaume Delmas 
Post-production: (WAM) Alain Le Borgne, Quentin Martin, Raimbaut Gaffier 
Post production sound: (WAM) Laurent Favart, Boris Nicou 
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Genres: Comedy

Categories: Utilities, Electric

Publicis Conseil, Wed, 01 Aug 2012 10:29:35 GMT