Spring is definitely on its way back and along with it comes the return of nature, plants and grass – but also the chore of mowing the lawn. With Viking, this chore is no more. Not only is mowing the lawn made easier by the ergonomics of the new Viking lawnmowers and their famous easy bac handlebar (comfortable and easy to dispose of the clippings) but what’s more, their longevity and legendary reliability will take you further, much further, than the bottom of your garden, or your neighbour’s garden, or the garden at the end of the street or in the neighbouring town or country, and perhaps someday to Mount Kilimanjaro or the Mongolian steppes.
A press campaign created by Viking and its Publicis Conseil agency using the brand’s usual tone: quirky, tongue-in-cheek, and impactful.
Advertiser: Stihl/Viking - Régis Guimont and Gilles Olléris
Agency: Publicis Conseil
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter Thierry Lebec
Art Director: Bénédicte Potel
Assistant Art Director: Magali Valencia
Account Managers: Stéphane Gaillard, Olivier Lecomte, Sylvie Tavares
Photographer: Philippe Miran
Retouchers: Frédéric Perrot, Pierrick Guenneugues
Art buyers: Jean-Luc Chirio, Flore Silberfeld
Media plan: Press