Publicis Conseil for Nescafe's 'Mini Me'

To celebrate the launch of its new MINI ME coffee maker, NESCAFE Dolce Gusto and Publicis Conseil are organising a unique ‘moving’ experience…

The campaign is targeted at young coffee lovers, carrying the message that just because you’re young and haven’t quite worked out how to deal with life yet doesn’t mean you can’t appreciate the simple joy of a good coffee. 

The story starts with two young flatmates moving into their new place, which proves to be a challenge for them to say the least. NESCAFE Dolce Gusto and its partner agency have come up with an eccentric, wacky digital campaign consisting of a series of 10 interactive videos showing the two anti-heroes’ misadventures. They are full of slapstick jokes based on situations we have all had to deal with: flat-pack furniture you have to assemble yourself, a sofa that won’t fit through the door, electrical problems, etc.

The various stories soon take an absurd turn and end up in chaos, but they all come to the same conclusion: even if everything is going wrong, at least with a MINI ME coffee maker your coffee will be a success.

Credits

NESCAFE Dolce Gusto: 
Muriel Lienau, Ethel Touitou

Publicis Conseil:
Chief Creative Officer : Olivier Altmann
Creative Director: Hervé Riffault
Art Director: Axel Le Roux
Copywriter: Jocelyn Chabanis
Account managers: Céline Colin, Vanessa de Brosses, Alexandra Toledano, Nathalie Bousquet
Creative Technologist: Julien Chaillou
Digital Producer: Bastien Chanot
Digital Project Manager: Marina Chef
Directors: Julien Lacombe & Pascal Sid
Production: Sequencis / Producers: Laurent Sequaris & Isabelle de Mascolo