Publicis Conseil for Dacia

The main asset of Dacia Dokker Van market is extremely competitive: a huge loading capacity (3.3 m3 to 3.9 m3) at a really low price (€ 7,990).

 

 

To promote the benefits of this model, Dacia and Publicis Conseil created a print campaign declined in 3 images directed towards Dacia Dokker’s target : craftsmen and shopkeepers who are always looking for the best value for their money.

 

Credits

 

Renault:

Stephen Norman, Bruno Travade, Dominique Musset, Olivier Dupuis et Laurent Dagas

Publicis Conseil: 

Chief Creative Officer: Olivier Altmann

Creative Directors: Olivier Desmettre, Fabrice Delacourt 

Art Director: Yves‐Eric Deboey 

Assisting AD: Fanny Chevalier

Copywriter: Mathieu Degryse

 

Account managers:

Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares.

 

Production PRINT

Art buyer Flore Silberfeld 

Photographer Jason Hindley 

Media plan Presse

On air Février 2013