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Publicis Conseil for Dacia

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Print campaign for ‘Dokker Van’

Publicis Conseil for Dacia

 

The main asset of Dacia Dokker Van market is extremely competitive: a huge loading capacity (3.3 m3 to 3.9 m3) at a really low price (€ 7,990).
 
 
To promote the benefits of this model, Dacia and Publicis Conseil created a print campaign declined in 3 images directed towards Dacia Dokker’s target : craftsmen and shopkeepers who are always looking for the best value for their money.
 
Credits
 
Renault:
Stephen Norman, Bruno Travade, Dominique Musset, Olivier Dupuis et Laurent Dagas
Publicis Conseil: 
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt 
Art Director: Yves‐Eric Deboey 
Assisting AD: Fanny Chevalier
Copywriter: Mathieu Degryse
 
Account managers:
Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares.
 
Production PRINT
Art buyer Flore Silberfeld 
Photographer Jason Hindley 
Media plan Presse
On air Février 2013
 
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Publicis Conseil, Thu, 28 Feb 2013 17:33:32 GMT