The main asset of Dacia Dokker Van market is extremely competitive: a huge loading capacity (3.3 m3 to 3.9 m3) at a really low price (€ 7,990).
To promote the benefits of this model, Dacia and Publicis Conseil created a print campaign declined in 3 images directed towards Dacia Dokker’s target : craftsmen and shopkeepers who are always looking for the best value for their money.
Stephen Norman, Bruno Travade, Dominique Musset, Olivier Dupuis et Laurent Dagas
Chief Creative Officer: Olivier Altmann
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Director: Yves‐Eric Deboey
Assisting AD: Fanny Chevalier
Copywriter: Mathieu Degryse
Patrick Lara, Jean‐Jacques Hubert, Grégoire Verdet, Sylvie Tavares.
Art buyer Flore Silberfeld
Photographer Jason Hindley
Media plan Presse
On air Février 2013