Publicis Conseil for AXA

We are all born to protect. We protect our families, our relatives, our friends. 

At AXA, the global insurance brand, is launching its new corporate campaign, that demonstrates this calling to protect. 

    

The campaign features AXA employees and partners:  Bruno, who is looks after  victims in the long run; François, doctor for AXA Assistance ; and Theo, a university researcher whose project on storms anticipation is funded by AXA. 

 

They will be portrayed in 3 TV spots that feature their daily commitment. They also appear on the www.axa.borntoprotect.com platform which hosts documentaries which explore their real life commitments. 

The campaign  launched in July in France, Germany, Belgium and Spain.

AXA
« Protection is my calling »

AXA Group :
Olivier Lecocq, Paul Bennett, Selma El Rhezzali 

Publicis Conseil :
International Creative Director : Véronique Sels        
Copywriter : Christophe Paviot 
Art Director : Fabien Chiaffrino          
Account managers : Arthur Sadoun, Magali Bergeroux, Pierre Desangles, John Woodward, Carine Johannès, Camille Del Boccio, Sonia Vasseur    

    
Production Film
TV Producers (WAM) : Pierre Marcus, Florent Villiers 
Sound producers (WAM) : Clemens Hourrière, Etienne de Nanteuil
Post-production (WAM) : Quentin Martin    
Director : Lionel Mougin
Production company: Le Rendez-Vous à Paris
Producers : Guillemette Brisson, Cristina Alonso 

Marcel (digital production)
Account managers : Pascal Gaveriaux, Alexis Delwasse, Julien Jenny
Production manager : Julien Dassonval
Digital planner : Ghislain Tenneson