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Publicis Conseil Channels The Hangover in Latest Campaign for BNP Paribas

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Latest campaign features two slice-of-life spots directed by Henry's Nick Ball

Publicis Conseil Channels The Hangover in Latest Campaign for BNP Paribas

French bank BNP Paribas has launched its latest campaign created by Publicis Conseil. 

In one of these slice-of-life spots, we see a poor fellow waking up after a crazy night out (much like 2009's 'The Hangover'), slowly realising he's going to need to increase his credit card limit - easy with the BNP Paribas app. 

The comedic spots were directed by Henry's Nick Ball.

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Creative Agency

Account Managers: Amélie Houles-Beauclair, Vincent Jegu, Vanessa Matias

Art Director: Jean-Marc Tramoni, (Assist) Agathe Bailly

Copywriter: Marc Rosier, (Digital) Sébastien Dudas

Creative Agency: Publicis Conseil

Executive Creative Director: Olivier Desmettre, Fabrice Delacourt

Strategy: Alexandra Mimoun, Etienne Averseng

TV Producer: Armelle Sudron


Sound Production: Esmeralda Léo

Production Company

Director: Nick Ball

DOP: Sebastian Blenkov

Producer: Amandine Ledrappier

Production Company: Henry


Advertiser: BNP Paribas

Post Production / VFX

Producer: Frédéric Lubin

Genres: Comedy

Categories: Banking, Finance

Publicis Conseil, Tue, 28 Feb 2017 15:04:10 GMT