Publicis Conseil Campaign for Renault Confirms SUV Crossovers as Europe's Most Popular Cars

Crossovers have become the ‘it’ car and make up 25% of Europe’s automotive marketplace. Renault wanted to align with this trend by communicating a global concept on its 3 Crossover models : New Captur ph. 2, Kadjar and New Koleos. With insight showing the Renault audience being more digitally savvy than ever, Renault’s strategy for launching the three models was to focus on media from a ‘digital first’ perspective.