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Publicis Conseil Brings the Wilderness to Paris Streets

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Paris Zoological Park print campaign brings animals to city hotspots

Publicis Conseil Brings the Wilderness to Paris Streets

After a 6 year closure and comprehensive renovation, the Zoological Park is inviting visitors to attend an exceptional event. As the only zoo in the world that has been completely rebuilt, the new park offers visitors a tour through five bio-zones - Patagonia, Sahel-Sudan, Europe, Guyana, and Madagascar. The park covers 14.5 hectares, and the tour path is 4 km long. Over the course of their wandering visit along this specially-designed pathway, visitors will discover over 1,000 animals in their "reconstituted" natural habitat. Visitors therefore have the opportunity to be immersed in the same environment.

In this iconic location, the Natural History Museum is inventing the 21st century zoo: it is no longer just a simple attraction, but rather a powerful tool for raising awareness about nature, a centre for species conservation that respects animals, and a science and research centre. In order to bring this vision to life, Publicis Conseil and the Paris Zoological Park have together developed a new brand signature: the Paris Zoological Park, a new species of zoo; and a new logo that capitalises on the Park's historic symbol: the Big Rock.


As consultant to the Paris Zoological Park, Publicis Conseil has created a poster campaign aimed at turning this much-awaited opening into a landmark event. This campaign shows the return of wild animals to Paris in black and white images, inspired by the most beautiful photos of the natural world. 


Right in the heart of Paris, wild animals gather around the capital's most emblematic animal statues, bringing a scene from daily life in the wild to the city. This message highlights the new context within which the park is set, that of Paris itself, closely connected to the Museum and its values.



Credits


Publicis Conseil 


Chief Creative Officer: Olivier Altmann 

Creative Director: Frédéric Royer 

Copywriter: Bangaly Fofana 

Art Director: Benoît Blumberger 

Account Managers: Patrick Lara, Charlotte Baudry, Adrien Dumont, Ann-Sibel Kaci, Thomas Valla 

Process manager: Valérie Marquant 

Strategic planning: Corinne Malsert 


 

Print Production 

Photographer: Ronan Mérot 

Retouching: Adrien Bénard 

Art buyer: Jean-Luc Chirio, Flore Silberfeld

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Categories: Education, Corporate, Social and PSAs

Publicis Conseil, Wed, 21 May 2014 10:05:10 GMT