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Publicis Conseil Appoints Luc Wise as New Chief Strategic Transformation Officer

06/06/2017
Advertising Agency
Paris, France
75
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Valerie Henaff, CEO of Publicis Conseil hired Luc to help the agency to reposition themselves as a Full Brand Experience Agency
Luc Wise will use his strategic skills to accelerate the business transformation of Publicis’s clients, both locally and globally. 
 
Luc’s arrival is part of an ambitious strategy within the Publicis Group : in particular the repositioning of Publicis Conseil as a Full Brand Experience Agency following the merger with Nurun – one of France’s leading digital design agencies – earlier this year. 
 
This new appointment also demonstrates Publicis’s ambition to attract recognised industry talents, capable of advising companies on all aspects of their branded customer experience as well as creating synergies between the different entities of the Group, both in France and internationally.  
 
“The transformation our clients expect is first and foremost strategic. Luc is one of the industry’s very best strategic talents. His multicultural and multi-disciplinary skills will help to accelerate our client’s business transformation” explains Valerie Henaff. 
 
“Publicis started its own transformation over a decade ago with a visionary series of acquisitions in the digital and consultancy world (eg. Sapient, Razorfish, Digitas, Nurun…). 

Today Publicis is in an extremely strong position to deliver innovative marketing solutions – blending tech, strategy and creativity – for broad range of global brands” states Luc Wise. 

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