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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Publicis Conseil and Garnier's Unite with UNICEF to Save Vulnerable Children Around the Globe

04/05/2017
Advertising Agency
Paris, France
11
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Through the hazardous life-cycle of a child's doll, the spot shows how supporting UNICEF can completely change their lives
Publicis, international agency of Garnier, accompanied the brand to the launch of its partnership with the UNICEF to help children in a situation of humanitarian emergency, in France, in the UK and in the USA with a film that stages through the metaphor of a doll, various emergency situations that million of children face : conflicts, epidemics and natural disasters.  

Indeed, Garnier supports the UNICEF’s programs throughout the world to allow children and families affected by situations of crisis to benefit from a humanitarian aid essential to their survival. The contribution of Garnier will allow for example to distribute to 5,600 kits including emergency supplies (sanitary products, games, educational material) that will be used by 300 000 children, allowing them to properly grow up and to be open to the others again.  
This movie goes with a digital and social campaign that will allow the internet users to be involved and therefore to increase the amount donated by Garnier to the UNICEF. 
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