Publicis Chemistry in London has created an immersive digital campaign to support the launch of dessert company Gü’s new chocolate cookbook.
The Gü Chocolate Cookbook, published by Harper Collins, is available to buy from this month and contains an irresistible collection of simple desserts, puds, cakes, savoury meals and nibbles.
To support the launch, Publicis Chemistry has created a campaign that entices Gü’s Facebook community to a money can’t buy prize, to win a personal cooking class with Head Chef Fred. Recipes from the cookbook will also be posted on the Facebook site, giving fans a delicious glimpse of what the book has to offer. The fan page and competition will be supported by advertising across the Facebook platform.
To be in with the chance of winning a personal cooking lesson with Gü Head Chef Fred and three friends, consumers must ‘Like’ the Gü Facebook page and fill in the entry form.
Gü earlier ran a teaser competition ahead of the book’s launch giving fans the opportunity to win one of five signed copies before the book was in stores. The activity follows a number of mini campaigns that Publicis Chemistry has created for Gü around its online community, under the theme ‘Daily Decadence’, which aim to show that any day – special or not – can be made better with a Gü pud.
Credits: Executive Creative Director: David Prideaux
Art Director: Seb Hill
Copywriter: Ray Phelps
Account Manager: Sally Winter
Account Director: Mark Anderson
Digital Production: Katharyn Gasson
Social Media Manager: Courtney Maywald
Photographer : All imagery is from the Gü Chocolate Cookbook, Maja Smend