Saatchi & Saatchi London
Mon, 28 Oct 2013 10:24:22 GMT
Publicis Groupe has announced the acquisition of Interactive Solutions, a leading digital agency in Poland. The new media shop will be integrated into Saatchi & Saatchi Poland, based in Warsaw, further boosting its integrated communications capabilities locally and across the Saatchi & Saatchi network.
Founded in 2004, Interactive Solutions is one of the largest digital agencies in Poland with over 160 employees in Poznan and Warsaw. The agency specializes in developing complex e-marketing strategies empowered by technology and with a focus on ROI for a range of international and local clients, including Procter & Gamble, T-Mobile, Toyota and Visa. Interactive Solutions was named Digital Agency of 2013 by the KTR Awards Committee
Igor Kalenski, CEO of Saatchi & Saatchi Poland says, “We have been cooperating with Interactive Solutions on various projects since 2008 so this is a natural next step for us to fully integrate and increase the value we can deliver for our clients.”
“Digital continues to rise as a key component of a fully integrated marketing mix. Having a track record of working for the most respected
brands together for years, we expect the transition will go smoothly and ring numerous benefits to the current Saatchi operation,” adds CEO of
Interactive Solutions, Piotr Morkowski, who joins Saatchi & Saatchi Poland as Executive Vice President.
The acquisition comes after the addition of digital and social specialists Outside Line to Saatchi & Saatchi London in December 2012 and the integration of Duke to Saatchi & Saatchi Paris in May 2012.
“Thanks to Interactive Solutions’ proven track record of leading pan-European digital projects, this is not only a step that creates an even stronger integrated creative agency in Poland, but also a
key driver in the growth of our agency network,” states Justin Billingsley, COO of Saatchi & Saatchi EMEA.