Publicis Buenos Aires Launches Renault Health, the First Car Health Service
The campaign aims to promote Renault's after-sales service
Publicis Buenos Aires has launched Renault Health, a new campaign for Renault's after-sales service aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand.
The idea confronts those customers who, for several reasons, take their cars to generic or unofficial workshops.
Renault Health is the first car health service: a platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more.
Something like a health insurance, but for cars.
The films were produced by Winona and directed by Jorge Ponce Betti.view more - Creative
Post producter: Control Z (Image, Sound)
Colorist: Anahi Piccinin
Production Company: WINONA
Director: Jorge Ponce Betti
Executive Producer: Tomas Chester
DOP: Pablo Lacovone
Art Director: Lorena Llaneza
Assistant Director: Diego Gonzalez
Editor: Carla Muzykantski
Customer Director: Florencia Melotto Dome
Manager: Gustavo Lugones
Creative Agency: Publicis Buenos Aires
Executive Creative Director: Fabio Mazía
Creative Director: Bruno Barbosa, Francisco Bledel
Copywriter: Pedro Botello
Art Director: Javier Agena Goya
Account Director: Iván Pinzón
Account Executive: Rodrigo Valente
Agency Producer: Sebastián Tarruela
Brand Manager: José Tessio
Categories: Automotive, CarsPublicis Worldwide, Tue, 14 May 2019 17:13:48 GMT