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Publicis Buenos Aires Launches Renault Health, the First Car Health Service

Creative 241 Add to collection

The campaign aims to promote Renault's after-sales service

Publicis Buenos Aires Launches Renault Health, the First Car Health Service
Publicis Buenos Aires has launched Renault Health, a new campaign for Renault's after-sales service aimed at supporting the relationship between the owners of Renault vehicles and the official workshops of the brand. 

The idea confronts those customers who, for several reasons, take their cars to generic or unofficial workshops. 

Renault Health is the first car health service: a platform that will bring together the official workshops of Renault in several countries of the region, where current and new services will be offered, as well as follow-ups, limited coverage plans, emergency assistance, benefits system, analysis, medical records, credentials and more. 

Something like a health insurance, but for cars. 

The films were produced by Winona and directed by Jorge Ponce Betti.
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Post producter: Control Z (Image, Sound)

Colorist: Anahi Piccinin


Advertiser: Renault

Production Company

Production Company: WINONA

Director: Jorge Ponce Betti

Executive Producer: Tomas Chester

DOP: Pablo Lacovone

Art Director: Lorena Llaneza

Assistant Director: Diego Gonzalez

Editor: Carla Muzykantski

Customer Director: Florencia Melotto Dome

Manager: Gustavo Lugones

Creative Agency

Creative Agency: Publicis Buenos Aires

Executive Creative Director: Fabio Mazía

Creative Director: Bruno Barbosa, Francisco Bledel

Copywriter: Pedro Botello

Art Director: Javier Agena Goya

Account Director: Iván Pinzón

Account Executive: Rodrigo Valente

Agency Producer: Sebastián Tarruela

Brand Manager: José Tessio

Categories: Automotive, Cars

Publicis Worldwide, Tue, 14 May 2019 17:13:48 GMT