For the launch of the new Renault Fluence GT 2, Publicis Buenos Aires, together with Production Company Landia, developed a TV spot that highlights the emotional aspects of driving instead of the functional aspects.

"In many ways, driving became somewhat repetitive, going from one place to another and nothing else. We were interested in changing this so unattractive approach and remember that driving can be fun, full of feelings and emotions, especially when you have an impressive machine like this car", said Fabio Mazia Creative Director of Publicis Buenos Aires.

The commercial was filmed by director Julián Fernandez, from Landia.