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Group745
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Group745
Creative in association withGear Seven
Group745

Publicis Buenos Aires and Renault Give Parents Some Overdue Sleep

20/01/2017
Advertising Agency
Paris, France
110
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The new Baby Home Seat was developed by Publicis' creative team led by Fabio Mazia

Sometimes, the easiest way to get your kids to sleep is to go out in the car and drive until they nod off. 

To remedy this situation, Publicis Buenos Aires and Logan, Renault's familiar car, created a solution to allow parents and babies more hours of sleep

For those who know that the back seat of the car is the best option, Publicis Buenos Aires and Renault designed this platform that imitates the car from any place from the house.

Baby Home Seat, conceived by a creative team led by Fabio Mazia, is very easy to handle. The team also developed an intuitive app, available for smartphones and tablets, in which you can choose the sound, route, distance and interactions during the route.

“We always try to think of ideas that change and improve people`s lives. According to this aim, we came up with this prototype, thinking of an idea for Renault`s family car: Logan” said Fabio Mazia, General Creative Director – Publicis Buenos Aires.

You can check out the new film below:


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