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Publicis Bucharest Brings Driving School Tests to Google's Street View

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The Automobile Club of Romania tackles traditional driving tests with a digital solution

Publicis Bucharest Brings Driving School Tests to Google's Street View

For decades, traditional driving schools have been relying on driving manuals and paper tests to teach students basic road rules and regulations. It was about time things changed for the better and for the digital age.

The Automobile Club of Romania’s Driving School in collaboration with the Publicis Bucharest office launched “Street View Test”. The first ever driving school tests formulated on Google Street View scenarios.

On the www.streetviewtest.ro/en website, students can finally practice on the actual streets they’re going to drive on, learning from real traffic events caught by the all-seeing Google cams. The platform keeps both the format, and the time needed for solving the test, so people can get the feel of the real license exam.


Moreover, the website is a collaborative tool. People who find traffic mishaps or unusual road events on Google Street View can report them on the site, and the ACR instructors will turn them into exam questions. This way, the entire Google Maps has the potential to become a global traffic education tool.

Alexandra Murray, Client Service Director & Jorg Riommi, Chief Creative Officer at Publicis Romania commented: “We are pleased to have been able to give such an innovative solution to a prestigious institution like The Automobile Club, bringing together their expertise over decades in educating hundreds of thousands of drivers in Romania with Publicis' determination to deliver best online/internet communication, this time using one of Google's best known platforms.”

Miruna Macri and Dan Frinculescu, Creatives at Publicis Romania, said: “Street View Tests" is the first tool of this kind. We came up with it for the ACR Driving School, as a more relevant approach to road education than the traditional, boring questionnaires. Now, they are already using it to prep their students.”

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Client

Head of Digital: Călin Buzea

Creative Agency

Art Director: Miruna Macri

Chief Creative Officer: Jorg Riommi

Copywriter: Ada Mușat

Digital Developer: Tiberiu Bucovei, Constantin Bunica

Digital Planner: Cezar Paraschiv

Categories: Services, Automotive

Publicis Worldwide, Mon, 11 May 2015 08:22:19 GMT