Psyop’s Second ‘Slightly Exaggerated’ Travel Oregon Film is Another Enchanting Visual Feast

Inspired by the viral success of the Only Slightly Exaggerated campaign last spring, Travel Oregon is launching part two of the animated campaign that gives viewers a creative glimpse of the magical feeling of being in Oregon.

 

The new 1:45 minute video continues the visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon—from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.

 

In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, look for the bottle of Oregon Solidarity wine, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.

 

 

“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”

 

The campaign launches tomorrow in the target markets of Portland, Seattle, San Francisco, Boise, Tri Cities, Eugene and Bend. The media buy includes cinema, TV (launching during Final the Four), digital, billboards and on MAX Light Rail trains. Moreover, the campaign will be extended throughout the year through our annual visitor guide, downloadable wallpapers, posters, postcards, GIFs, shorter animation clips, and immersive new online content highlighting locations in the campaign that travelers can visit—the Oregon Caves, Steens Mountain and Clear Lake to name a few.    

 

Utilizing the strong creative teams from the 2018 campaign, which generated more than 10 million worldwide views, the new video was brought to life in collaboration with long-time advertising partner Wieden+Kennedy with animation by Psyop and Sun Creature Studios and the musical score composed by Jim Dooley.

 

"Our goal with Only Slightly Exaggerated, both last year and this year, is to visualize the emotional experience of visiting Oregon. By using animation, we are able to capture experiences that go beyond traditional travel films, while also feeling unique to our state, said Ansel Wallenfang, creative at Wieden+Kennedy.

Executive Creative Directors: Jason Bagley, Eric Baldwin

Writer: Ansel Wallenfang

Art Director: Nick Stokes

Director of Production: Matt Hunnicutt

Executive Producer: Heather Smith-Harvey

Producer: Nicole Kaptur

Account Team Member(s): Megan Riehl, Lindsay Varquez, Steve Smith

Media Team: Brian Goldstein, Natalia Naranjo, Annamaria Grinis

Business Affairs: Kevin Moyer

Traffic: Jesus Garcia

Design Producer: Amy Streger

Studio Designer: Denny Robles

Retoucher / 3D Artist: Amy Ellars

Print + Fabrication Producer: Kristin Holder

Director: Kylie Matulick, Todd Mueller

Managing Director: Neysa Horsburgh

Executive Producers: Shannon Alexander

Head of Production: Drew Bourneuf

Producer: Nick Read

Finishing Producer: Lusia Share

Assistant Producer: Codey Lombardi

2D Supervisor: Ryan Raith

Storyboard Artists: Judah Dobin, Max Forward

Compositing: Ryan Raith, CJ Cook, Tommy Wooh

Flame Artist: Kim Stevenson

Flame Assistant: John Saint-Buzon

Editor: Volkert Besseling, Brett Nicoletti

Executive Producers: Bo Juhl Nielsen, Guillaume Dousse

Line Producer: Thomas Fenger

Production Manager: Billie Segal

Art Directors: Guillaume Dousse, Simon Lee Bresling

Development Art Director: Birk Von Brockdorff

Lead Designer: Cyrille Chauvin

Animation Supervisor: Mourad Elias Seddiki

Background & Layout Supervisor: Martin Sand Vallespir

Comp Supervisor: Andreas Severin

FX Supervisor: Thibaud Petitpas

Clean-Up Lead: Kay Sales

Storyboard: Arnaud Tribout

Colorscript: Arnaud Tribout

Concept Art: Daniel Cacouault, Arnaud Tribout, Alexis Liddell, Rémi Salmon

Character Design: Cyrille Chauvin, Luca Vitale

Layout Background: Simon Masse, Ines Scheiber, Jean-Michel Boesch, Mathias Zamecki

Layout Posing: Pierre Rütz, Charles Badiller, Xavier Ramonède, Sandrine Han Jin Kuang

Compositing: Gabrielle Locre, Victoria Jardine, Birk Von Brockdorff

Background: Matthew Vince, Artur Sadlos, Faustine Dumontier, Simon Masse, Sylvain Fabre

Animation: Pierre Rütz, CharlesBadiller, XavierRamonède, ArnaudTribout, Sandrine Han Jin Kuang, Uriel Mimran, Diane Tran-Duc

FX Animation: Olivier Malric, Rachid Guendouze, Ines Scheiber, Xavi Siria

3D Generalist: Henrik Langergaard

Clean-Up: Mapie Demessant, Joanna Boyle, Friedrich Schäper, Till Machmer, Aleksandra Krechman, Nawell Sdiri, Rocio García Ledo, Tatiana Mazzei, Drude Mangaard, Aida Slamnjakovic, Michelle Chang, Christina Susanna Nerland, Helen Michael

Color: Frederik Troels-Smith, Mie Pedersen, Kay Sales, Mapie Demessant, Aleksandra Krechman, Friedrich Schäper, Till Machmer, Michelle Chang, Aida Slamnjakovic

Color Detail: Charles Badiller, Louise Hovgård, Mapie Demessant, Frederik Troels-Smith, Kay Sales, Friedrich Schäper, Till Machmer, Nawell Sdiri, Diane Tran-Duc, Xavi Siria, Viviane Guimaraes, Sarah Simon

Composer: James Dooley

Orchestrator: Tim Davies

Mixer: Steve Kaplan

Sound Designer: Matt Miller

Audio assistant: Lisa Mermelstein

Executive Producer: Susie Boyajan

Producer: Kayla Phungglan

Audio Mixer: Matt Miller

Audio Assist: Lisa Mermelstein

Executive Producer: Susie Boyajan

Producer: Kayla Phungglan