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Psyop’s Second ‘Slightly Exaggerated’ Travel Oregon Film is Another Enchanting Visual Feast


Editors’ Choice: Travel Oregon’s fantastical follow-up by Wieden+Kennedy Portland takes adventurers on a new animated journey through Oregon

Psyop’s Second ‘Slightly Exaggerated’ Travel Oregon Film is Another Enchanting Visual Feast
Inspired by the viral success of the Only Slightly Exaggerated campaign last spring, Travel Oregon is launching part two of the animated campaign that gives viewers a creative glimpse of the magical feeling of being in Oregon.
The new 1:45 minute video continues the visual narrative, showcasing different locations, experiences and thrilling adventures in Oregon—from venturing deep into the Oregon Caves National Monument to paragliding over the Steens Mountain. Like the original, this new video features a cast of animated human characters, native flora and fauna and new fantastical beings, including mystical cloud-people and a sea-stack creature, to name a few.
In addition to the sweeping outdoor animated imagery highlighted in the video, the viewer also gets a taste of Oregon’s culinary bounty. In the restaurant scene, look for the bottle of Oregon Solidarity wine, a nod to the real-life collaboration between four Oregon wineries who came together to help the Rouge Valley wine region that was affected by the Southern Oregon wildfires last summer.
“The goal of this campaign is to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon.”
The campaign launches tomorrow in the target markets of Portland, Seattle, San Francisco, Boise, Tri Cities, Eugene and Bend. The media buy includes cinema, TV (launching during Final the Four), digital, billboards and on MAX Light Rail trains. Moreover, the campaign will be extended throughout the year through our annual visitor guide, downloadable wallpapers, posters, postcards, GIFs, shorter animation clips, and immersive new online content highlighting locations in the campaign that travelers can visit—the Oregon Caves, Steens Mountain and Clear Lake to name a few.    
Utilizing the strong creative teams from the 2018 campaign, which generated more than 10 million worldwide views, the new video was brought to life in collaboration with long-time advertising partner Wieden+Kennedy with animation by Psyop and Sun Creature Studios and the musical score composed by Jim Dooley.
"Our goal with Only Slightly Exaggerated, both last year and this year, is to visualize the emotional experience of visiting Oregon. By using animation, we are able to capture experiences that go beyond traditional travel films, while also feeling unique to our state, said Ansel Wallenfang, creative at Wieden+Kennedy.


Creative Agency: Wieden+Kennedy Portland
Executive Creative Directors: Jason Bagley, Eric Baldwin
Writer: Ansel Wallenfang
Art Director: Nick Stokes
Director of Production: Matt Hunnicutt
Executive Producer: Heather Smith-Harvey
Producer: Nicole Kaptur
Account Team Member(s): Megan Riehl, Lindsay Varquez, Steve Smith
Media Team: Brian Goldstein, Natalia Naranjo, Annamaria Grinis
Business Affairs: Kevin Moyer
Traffic: Jesus Garcia
Design Producer: Amy Streger
Studio Designer: Denny Robles
Retoucher / 3D Artist: Amy Ellars
Print + Fabrication Producer: Kristin Holder

Production Company: Psyop
Director: Kylie Matulick, Todd Mueller
Managing Director: Neysa Horsburgh
Executive Producers: Shannon Alexander
Head of Production: Drew Bourneuf
Producer: Nick Read
Finishing Producer: Lusia Share
Assistant Producer: Codey Lombardi
2D Supervisor: Ryan Raith
Storyboard Artists: Judah Dobin, Max Forward
Compositing: Ryan Raith, CJ Cook, Tommy Wooh
Flame Artist: Kim Stevenson
Flame Assistant: John Saint-Buzon
Editor: Volkert Besseling, Brett Nicoletti

2D Animation Company: Sun Creature
Executive Producers: Bo Juhl Nielsen, Guillaume Dousse
Line Producer: Thomas Fenger
Production Manager: Billie Segal
Art Directors: Guillaume Dousse, Simon Lee Bresling
Development Art Director: Birk Von Brockdorff
Lead Designer: Cyrille Chauvin
Animation Supervisor: Mourad Elias Seddiki
Background & Layout Supervisor: Martin Sand Vallespir
Comp Supervisor: Andreas Severin
FX Supervisor: Thibaud Petitpas
Clean-Up Lead: Kay Sales
Storyboard: Arnaud Tribout
Colorscript: Arnaud Tribout
Concept Art: Daniel Cacouault, Arnaud Tribout, Alexis Liddell, Rémi Salmon
Character Design: Cyrille Chauvin, Luca Vitale
Layout Background: Simon Masse, Ines Scheiber, Jean-Michel Boesch, Mathias Zamecki
Layout Posing: Pierre Rütz, Charles Badiller, Xavier Ramonède, Sandrine Han Jin Kuang
Compositing: Gabrielle Locre, Victoria Jardine, Birk Von Brockdorff
Background: Matthew Vince, Artur Sadlos, Faustine Dumontier, Simon Masse, Sylvain Fabre
Animation: Pierre Rütz, CharlesBadiller, XavierRamonède, ArnaudTribout, Sandrine Han Jin Kuang, Uriel Mimran, Diane Tran-Duc
FX Animation: Olivier Malric, Rachid Guendouze, Ines Scheiber, Xavi Siria
3D Generalist: Henrik Langergaard
Clean-Up: Mapie Demessant, Joanna Boyle, Friedrich Schäper, Till Machmer, Aleksandra Krechman, Nawell Sdiri, Rocio García Ledo, Tatiana Mazzei, Drude Mangaard, Aida Slamnjakovic, Michelle Chang, Christina Susanna Nerland, Helen Michael
Color: Frederik Troels-Smith, Mie Pedersen, Kay Sales, Mapie Demessant, Aleksandra Krechman, Friedrich Schäper, Till Machmer, Michelle Chang, Aida Slamnjakovic
Color Detail: Charles Badiller, Louise Hovgård, Mapie Demessant, Frederik Troels-Smith, Kay Sales, Friedrich Schäper, Till Machmer, Nawell Sdiri, Diane Tran-Duc, Xavi Siria, Viviane Guimaraes, Sarah Simon

Composer: James Dooley
Orchestrator: Tim Davies
Mixer: Steve Kaplan

Sound Design Company: LIME
Sound Designer: Matt Miller
Audio assistant: Lisa Mermelstein
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan

Mix Company: LIME
Audio Mixer: Matt Miller
Audio Assist: Lisa Mermelstein
Executive Producer: Susie Boyajan
Producer: Kayla Phungglan
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Genres: Storytelling, People, Animation

Categories: Services, Travel

Psyop, Fri, 05 Apr 2019 13:46:45 GMT