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PSA for Paid Family Leave Features a 260-Week Pregnant Paralegal

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Biscuit's Aaron Stoller directs a bittersweet comedic take on the serious challenges faced by more than 100 million U.S. workers

PSA for Paid Family Leave Features a 260-Week Pregnant Paralegal

Biscuit Filmworks produced a new PSA for the National Partnership for Women & Families promoting the organisation's mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.

The spot centres around 'Lauren,' a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly manoeuvre her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the United States.

The spot was produced for the National Partnership for Women & Families, a non-profit, non-partisan organisation that for over 45 years has been promoting fairness in the workplace, reproductive health and rights, access to quality, affordable health care, and policies that help women and men meet the dual demands of work and family. 

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Music

Composer: Robert DiPietro

Executive Producer: Susie Boyajan, Sara Matarazzo

Mix: Jeff Malen

Music Production: Walker

Producer: Julianne Wilson

Offline

Edit Assistant: Laura Sanford

Edit Company: Arcade Edit

Editor: Geoff Hounsell

Executive Producer: Crissy DeSimone

Head of Production: Kirsten Thon-Webb

Managing Director: Damian Stevens

Senior Producer: Adam Becht

Post Production / VFX

Colour EP: Ashley McKim

Colourist: Bryan Smaller

Designer: Gabriel Valente Ferrao

Executive Producer: Sabrina Elizondo

Flame: Brian Shneider

Flame Assist: Austin Lewis

Post Production Company: Timber

Producer: Lauren Loftus

Colour Producer: Adam Van Wagner

Production Company

Director: Aaron Stoller

DOP: Monica Lenczewska

Executive Producer: Holly Vega

Head of Production: Rachel Glaub, Mercedes Allen-Sarria

Producer: Mala Vasan

Production Company: Biscuit Filmworks

Production Designer: Tim Moen

Production Manager: Peter Owen

Creative Agency

Executive Producer: Tara Leinwohl

Genres: Comedy

Categories: Associations, Corporate, Social and PSAs

lbbonline.com, Thu, 02 Feb 2017 11:28:22 GMT