PS21, the First Creative Transformation Consultancy Launches

PS21 emerges in the corporate sector as a creative consultancy focused on helping companies transform by integrating creativity in any step of their value chain. PS21 combines a creative DNA with strong business knowledge to create and help companies have a tangible impact in society using strategy, technology and data. This value proposition is far from traditional consulting approaches: value comes from applying breakthrough creative methodologies, a deep knowledge of society, and combining it with a strong business understanding to develop impactful strategies able to deliver measurable results.

‘Creativity should be at the core of businesses. Our purpose is to put one creative professional in every client’s management board. This way companies will benefit of having a finger in the pulse of society. Creativity will become an essential part of decision making for companies to grow exponentially’ said Agustín Vivancos, PS21 Founder and CEO. The company therefore reverts the process that management consultants such as Accenture, Deloitte or PwC went through lately, absorbing creative agencies to close the marketing implementation circle. So the main difference between PS21 and traditional consultants comes from an outside-in approach based in applying creativity and insight about society.

PS21 is born as a company of 70 multidisciplinary professionals, an estimated revenue of €18M in three years, and a solid roster of clients including KFC, Just Eat, Alfa Romeo, Tanqueray, Sunny Delight, La Casera, Fotocasa, Lolamarket, Reebok and Adidas.

Its business areas are Business Design, Experience Design, Brand Platforms and Brand Publishing. Also they incorporate one of the first Voice Labs (through a strategic alliance with leading tech company Sngular) focused on helping brands develop their very own voice strategy and personality to be prepare for the next tech wave coming in the name of Google Home, Alexa, Siri, and other voice enabled assistants. Leading companies such as dommo (creative agency), NOW/unit (strategy and trends consultants) and Randm (audiovisual and experience production) have already integrated in PS21.

The management team is formed by Agustín Vivancos (Founder & CEO), Beatriz Arce (Head of Business Development), Pablo Barrionuevo (Creative Transformation Partner), Víctor Blanco (Executive Creative Director), Sergio García (Strategy Director), Carlos Abella (Associate Client Director); Myriam López, Daya Muñoz, and Elena García as Creative Directors, Jacobo Pérez (Creative Technology Director) and Lucas de la Rúa (Executive Producer).