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Prudential Explores Chinese New Year through Moving Film Celebrating Survivors of Critical Illnesses

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The short film by Naga DDB Tribal explores happiness in a series of interviews ahead of festivities for the Year of the Ox

Prudential Explores Chinese New Year through Moving Film Celebrating Survivors of Critical Illnesses
What is the source of our happiness? This CNY, Prudential grapples with one of life’s biggest questions in a newly released short film titled “The Reunion''. Together with Naga DDB Tribal, the brand explores a unique perspective on happiness inspired by interviews with survivors of Critical Illness.

“We discovered that a second chance at life offered survivors of Critical Illness clarity on what matters most – this allowed them to reunite with who they once were or even the person they were meant to be. This theme of reunion with one’s self echoed the culture of CNY reunions, hence was used as inspiration for our film. Amidst the current challenging times, we offer Malaysians a moment to reflect and reconnect with their true, authentic self,” explains Naqib Shamsuri and Gui Jiann Rong, creative group heads, Naga DDB Tribal.


Driven by music composed by singer-songwriter, Colbie Ong, the short film explores these themes through the story of a stroke survivor rediscovering herself and her happiness.

“Chinese New Year is a celebration of renewal and setting things straight. It is a time we reconnect with our relatives after a period of separation. But what if the one person you’re in most need of reconnecting and reuniting to is yourself? As a brand, Prudential is about offering people second chances, and this Chinese New Year poses an opportunity of reconnection and renewal in prioritising what truly matters to them and we encourage them to do something about it,” said Eric Wong, chief customer & marketing officer of Prudential Assurance Malaysia Berhad.

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Naga DDB Tribal

Chief Creative Officer : Alvin Teoh

Creative Director : Jeremy Yeoh

Creative Group Head : Gui Jiann Rong, Naqib Shamsuri

Copywriter : Kelly Yong, Leann Fernandez

Art Director : Jo Lian Chew, Dayana Kamarulzaman

Chinese Copywriter : Jia Qi Ng

Head of AV : Sharon de Silva

AV Producer : Chris Lau

Chief Operating Officer : Clarence Koh

Account Director : Clarissa Ng

Account Manager : Cheryl Loke

Account Executive : Carmen Thong, Warren Siow

Superwonderful Films

Film Director : Al Isaac

Executive Producer : Diana Tang

Producer : Diana Tang

DOP : Jordan Chiam

Film Editor : Ben Wong, Al Isaac

Post Production : Mustang Post

Audio Production : Pitch Audio and Magic

Original Publisher : Funkie Monkies Publishing Pte Ltd

Sub Publisher : Warner Chappell Music, Hong Kong Limited

Taiwan

Original Publisher : Super Fun Entertainment PLT

Sub Publisher : Warner Chappell Music, Hong Kong Limited

Taiwan

Executive Producer : Kuan

Producer : Colbie Ong

Original Soundtrack & Re-arrangement : Clement Siow

Original Song Arrangement : Hanz

Audio Mixing : Daw

Lyricist : Colbie Ong & Tin Tin

Composer : Colbie Ong

DDB Asia, Tue, 09 Feb 2021 16:34:40 GMT