Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Proximity Russia's 'Responsible Marathon' Turns Safe Driving Into Donations

Creative 181 Add to collection

Every kilometre driven without breaking the road limit donates money to victims of speeding charity

Proximity Russia's 'Responsible Marathon' Turns Safe Driving Into Donations

Russia as a country with many problems, one of which is it's obsession with speed. Speed causes up to 30% of car accidents in the country - a startling number.

That’s why INTOUCH, a car insurance company, launched a campaign that aimed to shine the spotlight on speedsters. 

Proximity Russia wanted to show how dropping speed immediately changes someones life for the better.

INTOUCH launched 'The First Marathon of Responsible Driving'. The challenge was not to be the fastest, but to follow the road's speed limits. Every kilometre without speeding turned into a rouble, which was then donated to help those who suffered in speeding accidents.



view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Proximity Russia

Categories: Road safety, Corporate, Social and PSAs

Proximity Worldwide, Thu, 28 May 2015 14:41:36 GMT