Tue, 27 May 2014 14:39:11 GMT
Speeding is a serious issue in Russia and BBDO Proximity has been doing it's bit to tackle it with INTOUCH, a Russian car insurance company. Responsible Kilometers project was launched to tackle the problem and position INTOUCH as a company that stands for safe driving. The idea was simple: let drivers help those who had become victims of fast driving by trips without speeding.
INTOUCH announced that it would donate 1,000,000 rubles to help those who had become victims of fast driving. By changing their driving habits, drivers could also contribute. Proximity Russia invited them to install OK.INTOUCH app that recorded and analyzed every car trip. If the driver obeyed the speed limit for most of the trip, they would be given a green ticket with an amount of money to be added to a virtual bank.
Once drivers contributed 1,000,000 rubles in total, INTOUCH had donated the real sum.
INTOUCH — Responsible Kilometres from Proximity Russia on Vimeo.
• Total reach generated over 7 000 000
• Over 1,000,000 got involved on social media
• Money collected twice faster than expected.
Proximity Russia (part of BBDO Russia Group)
Andrew Kontra / Creative Director
Ilya Andreyev / Creative Group Head
Alexandra Ermolenko / Art-Director
Igor Dolgov / Designer
Polina Zabrodskaya / Senior Copywriter
Valentina Ekimyan / Copywriter
Evgeniy Kovin / Copywriter
Natalia Chiuch / Strategy Director
Julia Mukhtar / Account director
Ekaterina Smygina / Digital director
Daria Konstantinova / Senior Project Manager
Alexander Makarovsky / Digital director
Ivan Malakhov / Art-Director
Sergey Kurbatsky / Designer
Tatyana Krivolutskaya / Project Manager
Luis Tauffer / Creative Director
Indee Interactive / Digital Production
Alexey Frolov / Animator
Andrey Levkovitch / Musicview more - Creative
Categories: Finance, InsuranceProximity Worldwide, Tue, 27 May 2014 14:39:11 GMT