Proximity BBDO Celebrates 10 Years of Just Dance
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Proximity BBDO and Ubisoft worked on the anniversary campaign with production company Birth
As Ubisoft celebrates its 10th anniversary they launch their new film Just Dance directed by Birth’s Hugo de la Brosse and created by Proximity BBDO. The film immerses us in a series of vignettes of bizarre worlds to reflect how under your skin dancing can get especially with Just Dance. The film appeals to veterans and newcomers alike with the cast jiving to ‘Get Busy’ by KOYOTIE.
The film opens on an awkward Christmas gathering complete with the obligatory ill designed and ill fitting Christmas jumpers, and dance moves, cutting to an urban outdoor gym with muscle men unconsciously joining in the dance, a teenagers’ house party, the schoolyard with the whole school performing dance moves and a girls bedroom, all dancing, all depicted with Hugues famous touch of humour.
The film was shot in the Paris suburbs and directed by Hugues De La Brosse from Birth Productions. Hugues is represented by Agent Elson.
Director: HUGUES DE LA BROSSE
DOP: NICOLAY POULSON
Creative Director: AUDREY TAMIC
Creatives: CHRISTOPHE KHORSI, ROMAN ALBOU
Sales Manager: PAUL JOHANET
Agency: PROXIMITY BBDO
Producer: ARTHUR EMORINE
Director of Production: CAROLINE HABCHI
TV Producer: YAELLE CATTAN
Production Supervisor: NICK ANDRUS
Post Production: MORGAN MIRZA
Editor: HUGUES DE LA BROSSE
Set Designer: SABINA CHRISTOVA
Producer B2Y: IVAN IVANOV
Director of Production B2Y: SIMEON VA-SILEV
Stylist: SERGE YORDANOV
Genres: Choreography, People
Categories: Gaming, Sports and LeisureAgent Elson, Wed, 27 Nov 2019 11:22:05 GMT