Proud Robinson + Partners Teams Up with Vox Media for 8th Annual Vulture Festival

Award-winning, culture-first agency Proud Robinson + Partners teamed up with US media giant Vox Media to activate the eighth annual pop culture extravaganza Vulture Festival following the event’s move to a virtual-only experience in 2020.

Taking place at The Hollywood Roosevelt in Los Angeles on 13th and 14th November, Vulture Festival offered fans the unique opportunity to immerse in the pop culture site’s curated content, across a series of panel discussions, screenings, and a poolside party.

This year’s experience, which shifted back to a live, in-person format, featured a plethora of celebs including Seth Rogen, Issa Rae, the cast of Dancing With the Stars, a 3rd Rock from the Sun reunion, and more.

Curated with the mind of a critic and the heart of a fan, the festival brings everything fans love about Vulture to life.

Proud Robinson + Partners has been working with the Vox Media publishing parent brand as its agency of record for the festival’s production and project management, realising its 2021 return to an in-person event, and ensuring the festival reflects the uniquely curated identity and cultural experiences that only Vulture can provide.

Lucy Boyd, partner at Proud Robinson + Partners, comments: “Vulture has a distinctive approach to coverage of pop culture which is instantly recognisable to its audience around the world. The Festival provides the perfect space to bring this critical and celebratory aspect to life whilst offering exclusive experiences no other brand delivers. Whether that’s reuniting casts from beloved cult shows or offering sneak peeks into new releases, Vulture commitment to the intersection of immersive fandom and cultural access is at the heart of the live festival experience.”