Proud Dad Takes ‘One Magical Minute’ in New Dairygold Campaign from ROTHCO
Heart-warming new ad shows people what they can do when they have the time to share a special spare moment
In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time.
Since launch, Dairygold has engaged consumers by connecting them with opportunities to put precious spare minutes to use by making time for the moments that matter most. In their 2016, ‘Do Good, Feel Good’ campaign, Dairygold centred their work around volunteering, enabling consumers to find minutes for The Good Stuff. They learned that volunteers that ‘do good’ received a far greater benefit than just spending time doing charity work - it actually improved their health and well-being. In 2018, they introduced micro-volunteering with their ‘Make a Minute for the Good Stuff’ campaign, giving the Irish public the opportunity to give their minute to do good, as well as feel good.
This year, Dairygold attempts to deliver greater meaning with ‘One Magical Minute’. Directed by 03:07’s Kim Geldenhuys, the 40-second TVC depicts a touching family scene. A father uses a spare moment to show his daughter how to draw unicorns. And it turns out she spends her free time making them even better - much to the surprise of her proud dad.
‘One Magical Minute’ will run on TV, social, and digital channels from Monday 18th February.
view more - Creative
Advertiser: Kerry Foods
Account Manager: Greta Sulcaite
Business Director: Maxine Hands
Account Director: Sarah Murphy
Account Executive: Sophie Burke
Agency Producer: Emma Ellis
Business Director: Rosie Rogers
Creative Agency: Rothco | Accenture Interactive
Creatives: Alex Ingarfield & Ciara Rapple
Digital Strategy: Colm Casey
Executive Creative Director: Alan Kelly
Strategy: Darius Pasalar
Post Production / VFX
Production Service: Hinterland
Director: Kim Geldenhuys
DOP: Noel Schoolderman
Producer: Jo Barber
Production Company: 03
Licensing Company: Leland Music
Music : "Niamh's Theme"
Sound Design & Mix: Kevin Breathnach @ Avondale Studios
Edit Company: The Quarry
Editor: Owen Oppenheimer @The Quarry
Colourist: Joseph Bicknell @ CHEAT
Genres: People, Storytelling
Categories: Food, DairyROTHCO, Wed, 27 Feb 2019 13:56:09 GMT