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Proud Dad Takes ‘One Magical Minute’ in New Dairygold Campaign from ROTHCO

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Heart-warming new ad shows people what they can do when they have the time to share a special spare moment

Proud Dad Takes ‘One Magical Minute’ in New Dairygold Campaign from ROTHCO
In an extension of Dairygold’s ‘Make a Minute for The Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time.

Since launch, Dairygold has engaged consumers by connecting them with opportunities to put precious spare minutes to use by making time for the moments that matter most. In their 2016, ‘Do Good, Feel Good’ campaign, Dairygold centred their work around volunteering, enabling consumers to find minutes for The Good Stuff. They learned that volunteers that ‘do good’ received a far greater benefit than just spending time doing charity work - it actually improved their health and well-being. In 2018, they introduced micro-volunteering with their ‘Make a Minute for the Good Stuff’ campaign, giving the Irish public the opportunity to give their minute to do good, as well as feel good.

This year, Dairygold attempts to deliver greater meaning with ‘One Magical Minute’. Directed by 03:07’s Kim Geldenhuys, the 40-second TVC depicts a touching family scene. A father uses a spare moment to show his daughter how to draw unicorns. And it turns out she spends her free time making them even better - much to the surprise of her proud dad. 

‘One Magical Minute’ will run on TV, social, and digital channels from Monday 18th February.

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Client

Advertiser: Kerry Foods

Brand: Dairygold

Media Agency

Account Manager: Greta Sulcaite

Agency: Vizeum

Business Director: Maxine Hands

Creative Agency

Account Director: Sarah Murphy

Account Executive: Sophie Burke

Agency Producer: Emma Ellis

Business Director: Rosie Rogers

Creative Agency: Rothco | Accenture Interactive

Creatives: Alex Ingarfield & Ciara Rapple

Digital Strategy: Colm Casey

Executive Creative Director: Alan Kelly

Strategy: Darius Pasalar

Post Production / VFX

Online: CHEAT

Production Service

Production Service: Hinterland

Production Company

Director: Kim Geldenhuys

DOP: Noel Schoolderman

Producer: Jo Barber

Production Company: 03

Music

Licensing Company: Leland Music

Music : "Niamh's Theme"

Sound Design & Mix: Kevin Breathnach @ Avondale Studios

Offline

Edit Company: The Quarry

Editor: Owen Oppenheimer @The Quarry

Colourist: Joseph Bicknell @ CHEAT

Genres: People, Storytelling

Categories: Food, Dairy

ROTHCO, Wed, 27 Feb 2019 13:56:09 GMT