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ProQuo AI's Quirky Animations Take Brand Management to the Next Level

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Mother launches the debut campaign for the brand management platform
ProQuo AI's Quirky Animations Take Brand Management to the Next Level

Today, Mother launches three illustrated films for ProQuo AI – the AI-powered brand management platform helping challenger brands achieve sure-fire growth - in the UK and US. The new campaign from Mother coincides with the launch of ground-breaking AI-powered custom action-plans to the platform.

Developed in collaboration with emerging illustrators Damian Weighill, Genie Espinosa and Stevie Gee, the campaign consists of three 30-second films, using stylised animations to showcase the new custom action- plans available to all ProQuo AI users.

Each of the three films reflects the brand’s playful tone to explain the platform features, using creative storylines to create relatable content, whilst laddering back to ProQuo’s ‘So smart it feels like cheating’ tagline.

Chess - Set in the midst of a challenging game of chess, the expressive animation positions ProQuo AI as a supercomputer assistant...with tactical air support 

Treasure - Set on an idyllic island beach, marketing is positioned as a difficult hunt for treasure. ProQuo AI arrives in the form of a pocket-sized pirate…with an X-ray eyepatch 

Tarot – Set inside a mysterious tarot tent, the animation looks at the uncertainty of predicting the future. In this scenario, ProQuo AI is your time travelling tarot card reader…in a bottle  

ProQuo AI is revolutionising brand management, offering real-time AI-powered guidance that takes the uncertainty out of managing a brand. ProQuo AI expertly taps into the feelings and thoughts of real people, enabling its AI to predict how actions taken by a brand will deliver in market.

And what’s more, those actions are now set live. In addition to real-time analysis of their brand, category, and competitors, ProQuo AI is the first and only brand guidance platform that serves up custom action-plans for your business – completely tailored to your growth goals. Marketers will simply set what success looks like, and ProQuo will tell you exactly which marketing actions to take to get bigger, faster.

ProQuo AI helps brands and brand managers be their most confident and successful, to ensure every action taken will lead to positive outcomes. With ProQuo AI, you can ensure growth through certainty.

John Cherry, creative director at Mother said: of the new work: “ProQuo AI is a revolution, there’s nothing out there like it. This led us quickly to creative that explains that newness (literally inspired the “WTF is ProQuo?” line). By positioning ProQuo as a marketer’s secret, and unfair advantage, everyone will see just how potent the platform can be.

With support from Media by Mother, all campaign assets will run in paid social and ProQuo’s own channels from May.

Nadim Sadek, founder and CEO at ProQuo AI comments: “We’re ready to take our brand to the next level, introducing ProQuo AI to ambitious brand managers and getting our product in the hands of even more challenger brands. Our proposition is simple; sure-fire growth through custom action- plans, powered by real-time analysis. If there’s one thing for sure, it’s that ProQuo AI gives you all you need to win.”


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Client: ProQuo AI

Founder & CEO: Nadim Sadek

Head of Marketing: Michael Coden

Creative Agency: Mother

Art Director: Mother

Design/animation: Mother

Strategy Director: Mother

Illustrator (Chess): Damian Weighill

Illustrator (Treasure): Genie Espinosa

Illustrator (Tarot): Stevie Gee

Media Agency: Media by Mother

Public Relations: The Romans

Genres: Animation, Storytelling

Mother, Wed, 12 May 2021 09:02:40 GMT