Propac Hires Creative Directors Mike Krankota and Kelly Welch

Creative-solutions agency Propac has hired a pair of seasoned creative directors, Mike Krankota and Kelly Welch, Colby Graff announced today. The two will begin their jobs on March 20 and work on the shop’s Frito-Lay and PepsiCo brands along with new business.

Krankota is an award-winning CD with an extensive background in branding, advertising and digital design in Dallas-area boutique studios. An illustrator, art director and creative strategist who can bring a project from concept to production, he has served as Creative Director for Eisenberg & Associates, Canonball and Propel Group.He led the way with stunning, effective creative for a wide range of clients including CBRE, the Dallas Mavericks, Neiman Marcus and Samsung.

“Mike is that rare senior-level creative with the ability to manage others who will also roll up his sleeves and produce amazing work,” said Charles Daigle, Propac’s CEO. “He is constantly on the lookout for cleaner and more expressive creative, and this pursuit drives him to push his team to reach greater heights.”