PromaxBDA announces first sessions and speakers of the 2013 European edition in Paris. The annual conference initiated by the PromaxBDA Association is a gathering of marketing, promotion and design community of TV and entertainment media industry and takes place on 11 & 12 March 2013 at the exclusive Marriott Rive Gauche hotel.
Following the announcement of their innovation keynote speaker, David Shing, Digital Prophet from AOL, Europe’s largest gathering of marketing, promotion and design professionals confirmed four new sessions involving key international speakers. The twoday- long conference, themed Renaissance, offers high-level lectures, workshops, debates and dialogues.
The four newly confirmed sessions include:
10 WAYS TO DEVELOP CREATIVE TALENT with Charlie Mawer, Executive Creative
Director of Red Bee Media
BETTER TOGETHER: WHY MARKETERS AND CREATIVES SHOULD HUG MORE with
Tim Hughes, On-Air Marketing Director and Robin Garnett, Creative Director at Discovery
Networks Central Creative Agency.
DEAD OR ALIVE, A RELEVANT DESIGN APPROACH BASED ON CONTENT AND
EMOTION with Lieven Van Overbeke, Creative Director, VTM and Bernard Brechet,
Creative Director and Partner, , Gédéon.
IF ONLY I KNEW THE BASICS OF MEDIA PLANNING with Alan James and Jo Wilkinson, Directors of James & Wilkinson Media is confirmed for the Promo Bootcamp part of the conference. The Promo Boot Camp track, new in the 2013 programme, gives the opportunity to provide fundamentals of creative promo making, alongside the inspiration, information and innovation that the conference is known for.
Jonathan Block-Verk, President and CEO of PromaxBDA International said: ‘The session development for this year began from the feedback we heard from attendees last year. We are pleased to confirm these new sessions and speakers as we continue to build out the 2013 Europe Conference schedule”.
Honouring the very best in promotion, marketing and design, the conference culminates with the announcement of the PromaxBDA Europe Awards Winners on the evening of the 12th March. This year competition entries are open for two more final weeks and will close on December 21, 2012.