senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Prolam Y&R and Fundación Vivienda Highlight Small Living Spaces with ‘Overcrowded Banners’

23/04/2018
Advertising Agency
Santiago, Chile
68
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The innovative campaign was inspired by the fact that six out of a hundred Chileans live in precarious housing conditions
The housing deficit in Chile, includes irreparable damaged houses, overcrowded living spaces and overpopulated urban centres, affects 1,150,000 people. That means that six out of q hundred people in Chile live in precarious housing conditions.
 
Within this context, and looking forward to make this issue part of the public agenda, the agency Prolam Y&R created a new campaign focused on the innovative use of this classic digital form, capitalising its limited size to represent, in an analog way, the only housing choice that thousands of Chileans have access to today.
 

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