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Prolam Y&R and Fundación Vivienda Highlight Small Living Spaces with ‘Overcrowded Banners’

Creative 171 Add to collection

The innovative campaign was inspired by the fact that six out of a hundred Chileans live in precarious housing conditions

Prolam Y&R and Fundación Vivienda Highlight Small Living Spaces with ‘Overcrowded Banners’
The housing deficit in Chile, includes irreparable damaged houses, overcrowded living spaces and overpopulated urban centres, affects 1,150,000 people. That means that six out of q hundred people in Chile live in precarious housing conditions.
Within this context, and looking forward to make this issue part of the public agenda, the agency Prolam Y&R created a new campaign focused on the innovative use of this classic digital form, capitalising its limited size to represent, in an analog way, the only housing choice that thousands of Chileans have access to today.

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Post Production / VFX

Motion Designer: Luis Gajardo

Production Company

Director: Leonardo Mena

Creative Agency

Creative Agency: Prolam Y&R, Santiago, Chile

Producer: Empresas Mena

Chief Creative Officer: Francisco Cavada, Alvaro Becker

Chief Digital Officer: Andrés Díaz

Head of Art: Emerson Navarrete

Account Supervisor: Carolina Picasso

Graphic Production: José Borquez

Art Directors: Marco Calderón, Javier Jensen

Copywriters: Andrés Díaz, Sebastián Vildósola

Categories: Charity, Corporate, Social and PSAs

VMLY&R LATAM, Mon, 23 Apr 2018 16:33:15 GMT