Charlie Anderson will join as SVP, Shopper Marketing at Project: WorldWide. Anderson, formerly the CEO North America at shopper marketing agency Saatchi & Saatchi X, will spearhead growth across Project’s family of agencies across the globe.

 

Anderson has more than 15 years of experience working with the world’s top consumers brands, including Procter & Gamble, LG Electronics, Pepsico, Wendy’s, Elizabeth Arden, Diageo, Kroger and Walmart. He had been with Saatchi & Saatchi X since 1999 in increasingly senior management positions.