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Project Everyone Calls Upon the World to 'CHOOSE LIFE' for New Film on Climate Change

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The prospective 60-second film's script was commissioned by Richard Curtis and will feature Iggy Pop's iconic 'Lust for Life' soundtrack

Project Everyone Calls Upon the World to 'CHOOSE LIFE' for New Film on Climate Change
Non-profit communications agency Project Everyone - led by Richard Curtis - is working with director Adam Smith ('Don’t Think', 'Trespass Against Us') on 'CHOOSE LIFE', an empowering new UK produced film calling for climate change action. The UK produced film encourages sustained public pressure on the UK government, business leaders, and the financial community to take effective action on climate change issues. It’s a film aimed to inspire people - through hope rather than fear - that they can make a difference.  

With a script commissioned by Richard Curtis CBE (Love Actually, About Time, Notting Hill), and a voice over inspired by the iconic opening scene in Danny Boyle’s Trainspotting, 'CHOOSE LIFE' also features Iggy Pop's iconic 'Lust for Life' soundtrack. 

The voice over in the script - and accompanying soundtrack of Iggy Pop’s 'Lust for Life' - is inspired by the iconic opening scene of Danny Boyle’s 'Trainspotting'. RSA director Adam Smith has a bold vision for the film using archive footage in an anarchic and arresting way. Adam had a bold vision for the film using archive footage in an anarchic and arresting way. Click here to view the images Smith assembled for the chaotic collage.

To make the film, Project Everyone needs help from the production industry. They are asking filmmakers and artists to contribute footage from their personal archives to create an arresting and powerful film which takes in an eclectic and idiosyncratic collage of styles. The donated footage from established and up and coming directors, production companies, and theatre companies will be combined with more traditional stock footage, and will be distributed via a digital campaign with key climate community partners including XR, Greenpeace, Oxfam, Greta Thunberg, David Attenborough and Christiana Figueres.

‘CHOOSE LIFE’ will also be used at key moments in the climate calendar, including calling for meaningful engagement and commitments from leaders at the United Nations Climate Change Conference, (COP26) that will now take place in the UK in 2021.

What the team need from you...
The team need submissions of footage, photographs, animation and art that they can use for this campaign to create a truly powerful piece. Something that can’t be ignored. The material could be anything that you've created in the past that you could give permission to use in the spot. Maybe it’s a student film, a personal project, a series of photographs, a performance, a home movie or cutting room floor trimmings from a massive movie. Submissions can be made here between now and the 1st August 2020.

The concept behind this is twofold...
Firstly, to get incredible surprising, often unseen and highly unconventional archive (that libraries are unlike to possess) to make an utterly engaging film. And secondly to create a story around how this has been made (and by who) which reflects the co-operation and generosity needed in the broader picture of climate change action.

To find out how to submit your work to help make a difference please click here to email.

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Categories: Environment, Corporate, Social and PSAs

lbbonline.com, Thu, 23 Jul 2020 16:14:05 GMT