Wed, 21 Dec 2016 17:17:31 GMT
Progressive Insurance and the Movember Foundation rode together again this year to raise awareness and funds for men’s health issues. The partners reached their $100,000 fundraising goal the first week of November and have raised more $550,000 for the cause.
Denver agency Match Marketing Group conceived and executed the annual Mos and Motos initiative, which fueled awareness about “Throttle Therapy” and the advantages riding has on one’s mental well-being.
As the #1 motorcycle insurer, Progressive is passionate about the motorcycle community, just as the Movember Foundation is passionate about making a positive change for men’s health. Showing the world what this community stands for, the Progressive Mos and Motos team inspired motorcyclists across the U.S. to join the cause and raise money and awareness for men’s health issues.
“Raising money and awareness of men’s health issues is extremely important to us as we know that healthy riders are just as important as healthy bikes,” said Scott Hall, Progressive Motorcycle Product Manager. “One of the big draws of the motorcycle lifestyle is how riding serves as a positive outlet, helping people clear their minds and foster mental well-being. We call this Throttle Therapy.”
Progressive hosted “Shave Down” events at Whiskey Grade in Cleveland, Ohio and SHED Barbershop in Austin, Texas to prepare people for the Movember challenge, ensuring that their moustaches had all the support needed. Additionally, Progressive brought Flo’s Chop Shop, a mobile barber shop offering straight-razor beard and mustache shaves by SHED Barbershop, to motorcycle events across the U.S. throughout the month of November, including the International Motorcycle Shows.
Flo’s Chop Shop offered complimentary shaves, boot shines and mini-manicures to motorcycle event attendees across the country and made a $10 donation to the Movember Foundation (up to $20,000) for each of those willing to shave down to a mustache and post a photo to their social channels.
Those who joined the Mos and Motos network and raised at least $50 were entered to win a one-of-a-kind, custom scrambler motorcycle created by renowned motorcycle fabricator, Classified Moto – creators of Daryl’s (Norman Reedus) motorcycle on AMC’s “The Walking Dead.” On top of that, additional entries into the giveaway were awarded for every $50 increment raised. Learn more about the Classified Moto custom bike giveaway at the Mos and Motos Movember page at monetwork.co/mosandmotos.view more - Creative
Categories: Charity, Corporate, Social and PSAsSapka Communications, Wed, 21 Dec 2016 17:17:31 GMT